Page 77 - SAMENA Trends - October 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Lebanon’s OGERO Signs MoU with Dell Technologies to Advance Its Digital

Infrastructure

By signing the Memorandum of them work to implement a significant in any market condition. Furthermore,
Understanding (MoU), both OGERO, the cloud project that will host their workload both the companies will collaborate to
leading telecommunications provider as well as those from their affiliates. The understand the unique requirements and
in Lebanon and Dell Technologies will solutions offered by Dell Technologies objectives of each other, its customers
further enhance their technological will enable OGERO to become more and the Lebanese government in order to
capabilities with the aim of enhancing agile to operate and capitalize on the lay the foundation on which a thriving and
customer experience and driving down opportunities that will present themselves sustainable economy can be built.
costs. The partnership will also help
OGERO implement state-of-the-art,
reliable, secure and adaptable solutions
that will fuel Lebanon’s digital connectivity
and infrastructure. Since being founded
in 1972, OGERO has constantly been
innovating to meet the evolving needs of
customers. In fact, it has become one of
the most trusted and go-to option for all
telecom networks. Furthermore, it is also
constantly innovating to improve and
expand its portfolio to include voice and
data services primarily based on Fiber
(FTTx). Today however, success for an
organization is based on whether it is
able to deliver a differentiated product or
service to the market. The MoU signed
between both organizations will now have

Oman Boosts MENA’s Digital Customer Experience Market to US$800 Million

Bolstered by Oman Vision 2040, the Sultanate’s transport and Sultanate’s transport and logistics and retail sectors are investing
logistics and retail sectors are supporting the Middle East and in digital transformation to enhance customer experiences,” said
Africa’s customer experience solutions market to reach a record Waheed Al Hamaid, managing director, SAP Oman. “As the Middle
high of $800 million, industry experts announced ahead of Gitex East’s customer experience spend reaches a record-high, Gitex
Technology Week. Across Oman and the region, organizations presents a key platform for Oman’s organizations to experience
of all sizes and industry verticals are ramping up digital customer experience innovations to optimize costs, productivity,
transformation, and leveraging technology to enhance employee, scalability, and business competitiveness.” Visitors to SAP can
citizen, and customer experiences. As a result, the Middle East experience “The City of Possibilities” -- how digital transformation
and North Africa’s digital customer experience market is set to is impacting businesses, societies, and our environment. Real life
reach a record-high of $800 million, according to a report by Micro showcases led by the Mercedes Benz EQ’s innovative Formula
Market Monitor. As Oman embraces the Experience Economy, E race car, the early prototype of SAP’s platform for people of
organizations can no longer deliver only products and solutions determination to be brought to life during Expo 2020 Dubai, a Smart
– they need to deliver enhanced experiences. By combining Haj concept digitizing the experience, and a sustainable logistics
customer “x-data” with operational “o-data,” organizations can approach with UPS and Fernhay. Industry vertical demos include
better understand customer beliefs, emotions, and intentions. robotics, re-imagined café experience, and intelligent healthcare;
Organizations can become intelligent enterprises with greater blockchain applications in universities and ports; employee
business visibility, focus, and agility. Customer experience will be experience management; and e-sports. With the SAP C/4HANA
a major theme at Gitex, the largest technology event in the Middle customer experience suite, boosted by Qualtrics CustomerXM,
East, Africa, and South Asia, Omani firms are lining up to attend Gitex, organizations can listen, gain actionable insights, and evaluate
with the theme ‘Synergising the Mind and Technology Economy’. corporate impact to deliver unparalleled experiences. The Middle
Global technology company SAP will exhibit the future of digital East and North Africa organizations can also leverage the SAP
employee and customer experiences, “The Future of Business Has solutions running on its local data centers in the region to run in
Feelings – Change a Feeling, Change a Business.” “With Oman real-time and ultimately optimize customer experiences.
Vision 2040 supporting expanded airports, ports, and malls, the
77 OCTOBER 2019