Page 67 - SAMENA Trends - October 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

has been identified as a ‘High Achiever in
the “Revenue Generation Focus” segment.
Ritesh Idnani, President, Business Process
Services, Tech Mahindra, said, “Customer
experience is a key boardroom priority, and
Tech Mahindra has been enabling clients
in achieving superior business outcomes
through the same. We are happy to be
recognized by NelsonHall as a ‘Leader’
in Customer Experience (CX) services
for Retail& CPG, reflecting the significant
maturity in our offerings for respective
vertical. This is a testament of the digital
transformational work done by well-
trained and digitally enabled associates,
strategic amalgamation of new generation at the front-end of the vendor screening Communication, Media & Entertainment,
technologies like Analytics, Intelligent process and consists of a two-axis model: Retail & CPG, Healthcare & Life Science,
Automation and Artificial Intelligence, and a assessing vendors against their “ability Banking & Financial Services, Transport,
strong partnership ecosystem with leading to deliver immediate benefit” to buy-side Hospitality & Logistics and Manufacturing
technology providers.” The NelsonHall organizations and their “ability to meet & Utilities. As part of its TechMNxt charter,
NEAT helps sourcing managers save time future client requirements”. Tech Mahindra Tech Mahindra continues to focus on
and money while enhancing the quality Business Process Services provides Next leveraging next gen technology to provide
of their sourcing decisions in business Gen Digital CX & Back Office services for customer’s evolving and dynamic
process and IT outsourcing. The NEAT sits across multiple industries, which include needs.

Tech Mahindra and InMobi Collaborate to Offer 1st Video Advertising

Solution for Mobile Devices

Tech Mahindra Ltd., a leading provider Tech Mahindra is committed to leverage excited to help the world’s biggest media
of digital transformation, consulting and next generation technologies and solutions and entertainment companies find and
business reengineering services and to disrupt and enable digital transformation, reach the right audiences through mobile
solutions, announced today a collaboration and to build and deliver cutting-edge with Tech Mahindra. InMobi’s unique data
with InMobi, the world’s leading mobile- technology solutions. Our partnership insights, precise audience segments and
focused Marketing Cloud, to offer the with InMobi helps us in delivering expertise in both programmatic and in-app
industry’s first video advertising solution connected experience to our telecom environments will prove to be immensely
for mobile for advertisers like telecom and media customers through the first of valuable for Tech Mahindra’s customers
providers and media and entertainment its kind adtech platform.” With industry- looking to drive real connections with
companies. The solution will transform leading attribution, data analysis and their consumers through mobile video
mobile video advertising by enabling them programmatic expertise, InMobi is helping advertising. Our commitment to full
to develop and distribute innovative and brands drive real connections through in- transparency and leading partnerships with
engaging video advertisements on mobile. app environments and video. Through this third-party measurement and verification
The new solution is an addition to the partnership, Tech Mahindra customers companies will help Tech Mahindra’s
capitalize component of Tech Mahindra’s will gain access to exclusive supply clients have the trust and vision needed to
VU platform (Video Unlimited) that caters through InMobi Exchange, InMobi’s in- make in-app advertising work well on their
to 4Cs of content: Create, Curate, Circulate house programmatic mobile ad exchange, terms.” As part of the TechMNxt charter,
and Capitalize. Through this partnership, as well as additional supply sources Tech Mahindra is focused on building an
organizations will be able to take the video through InMobi’s Demand-Side Platform, ecosystem that supports collaboration in
advertisements created at scale with Tech InMobi DSP. InMobi’s commitment to the real sense. As a step in this direction,
Mahindra and, through InMobi, distribute transparency and verifiable measurement Tech Mahindra has collaborated with
them to targeted audiences through through trusted third parties will be some of the finest businesses, working
leading global mobile applications. Manish available by default to all Tech Mahindra with academia, drawing from the millennial
Vyas, President, Communications, Media & customers working with InMobi. Abhay workforce and jointly creating cutting-
Entertainment Business, Tech Mahindra , Singhal, Co-Founder, InMobi Group and edge technology solutions with partners.
said, “As a part of our TechMNxt charter, CEO, InMobi Marketing Cloud , said, “We are

67 OCTOBER 2019