Page 70 - SAMENA Trends - October-December 2024

ARTICLE SAMENA TRENDS

Challenges Faced by the Industry technical issues 24/7. Most of the chat- Companies like ours are
The telecommunication industry faces bots use natural language processing to
several significant challenges, primarily understand complex queries and deliver dedicated to delivering
concerning sustainability, increasing precise solutions instantly, reducing wait ESG offerings for the
operational costs, and the necessity times and improving the overall customer telecom industry by intro-
for scalable and efficient network experience.
management. Sustainability concerns ducing solutions like RAN
stem from the high energy consumption Predictive maintenance, powered by AI, Energy Optimization, Green
required to power extensive networks, enables telecom providers to foresee
leading to a substantial carbon footprint. potential issues and address them data centres, Green IT and
For instance, the proliferation of data proactively, thereby reducing downtime tools like Green CodeRe-
centres and the exponential growth of data and maintenance costs. Further,
traffic demand continuous and efficient AI is pivotal in optimizing network finer. These leverage to
energy solutions. Increasing operational management, enhancing security significantly reduce energy
costs are another major challenge, driven protocols, and deploying advanced consumption, lower CO2
by the need for constant infrastructure communication technologies within the
upgrades to support advancing telecommunications industry. AI will also emissions and enhance
technologies like 5G and 6G ahead. These be instrumental in accelerating the vision overall sustainability.
upgrades necessitate significant financial of autonomous networks, where the
investments in hardware, software, and networks will be able to configure, observe, cooling systems that cut energy use by
skilled personnel. Finally, the demand for and maintain themselves with self-healing 30%. Additionally, telecom towers are being
scalable and efficient network management abilities. equipped with solar panels, significantly
poses a critical challenge as the industry reducing reliance on traditional power
must handle the growing volume and Gearing up to garner benefits, the grids. In coastal areas, wind turbines
complexity of data traffic. Efficiently telecommunications industry in the Middle are also being installed to harness wind
managing these networks involves East has witnessed accelerated adoption energy, ensuring a steady and renewable
integrating advanced technologies such of Artificial Intelligence (AI) technology to power supply.
as AI and ML to automate processes and deliver seamless customer experiences.
optimize performance, ensuring seamless Intelligent automation
connectivity and service quality amidst Leading the RACE Sustainably helps telcos enhance visi-
escalating demands. The Information and Communications
Technology (ICT) sector is responsible for bility over existing network
The Role of AI in Telecom & AI-driven 3% to 4% of global CO2 emissions, with assets, creating a single
Innovations telcos accounting for 1.6% of total global
AI is being integrated into telecom networks CO2 emissions in the ICT sector. However, source of truth to track
in various innovative ways. It enhances the ICT industry can potentially reduce up sustainability goals, which
network optimization by analysing vast to 15% of all global emissions by 2030 if it will aid in achieving net-
amounts of data in real time, allowing takes steps in the right direction.
for more efficient use of resources and zero emissions and reduce
improved performance. AI-powered Several strategies are being adopted to costs with enhanced effi-
customer service bots revolutionize the achieve sustainability in telecom. Energy-
telecommunication industry by providing efficient network designs are now a priority, ciency.
quicker, more accurate responses, aiming to reduce the power consumption
thereby enhancing customer satisfaction. of network components. For instance, Companies like ours are dedicated to
They efficiently resolve inquiries and new base stations incorporate advanced delivering ESG offerings for the telecom
industry by introducing solutions like RAN
AI is being integrated into telecom networks in various Energy Optimization, Green data centres,

innovative ways. It enhances network optimization by Green IT and tools like Green CodeRefiner.
These leverage to significantly reduce
analysing vast amounts of data in real time, allowing for energy consumption, lower CO2 emissions
more efficient use of resources and improved performance. and enhance overall sustainability.
AI-powered customer service bots revolutionize the tele- Predictive analytics for energy
communication industry by providing quicker, more accu- consumption and AI-driven sustainability
rate responses, thereby enhancing customer satisfaction. reporting are becoming standard practices
as businesses seek to optimize energy use

70 OCT-DEC 2024