Page 9 - SAMENA Trends - November 2020

FEATURED SAMENA TRENDS

of resilience and innovation. Moving processes. By 2030, blockchain is expected today has evolved to a Cloud Managed
ahead, network modernisation and digital to generate a business value of more than Services Provider, sustained by state
transformation play a key role in bringing $3 trillion by 2030 with atleast 20 percent of the art platforms and infrastructure,
this change to society. of global economic infrastructure running partnerships with global leaders, hyper-
on blockchain-based systems. *2 scale cloud service providers and with
Digital capabilities should not be limited a strong multi-cloud consulting and
to customer experience but also extending At Etisalat we are already actively working operations. The collaboration with Amazon
automation and AI capabilities internally to with industry players for example the Web Services and Microsoft Azure to offer
strengthen all business functions. Moving financial sector who stand to benefit the Etisalat’s Cloud Express, a secured private
from digital first to digital throughout by most from the technology. Our partnership connectivity between the customer’s
driving AI and automation, revitalise digital for ‘UAE Trade Connect’ has eight UAE corporate network and their public clouds
customer experience with increasing banks on the blockchain platform helping was a major step in this direction. Oracle
use of AI in customer interactions and them to focus on addressing risks of announced recently the launch of its
evolve capabilities to support new value double financing and invoice fraud before Generation 2 Cloud deployment in Dubai,
propositions. turning to other areas of trade finance. following the Gen 1 setup they had in Abu
Dhabi, and once again, Etisalat is the proud
We are already working on transforming all ‘Shahada’ is another revolutionary effort infrastructure partner.
the elements integral in our ecosystem, the on blockchain for the education sector that
society, workforce, customers and for our will securely issue credentials, avoiding Etisalat holds 50 percent
shareholders. Today Etisalat is enabling forgery of paper-based certificates and
society to digitally connect, work and creating an education passport. of the local market
learn from home and use digital services. DC capacity with ten
Internally, we are building a workforce Etisalat is also extending its efforts on
of highly skilled and motivated digital blockchain in its loyalty programmes certified facilities and
talents who work together efficiently enhancing the experience for consumers to the new larger energy
and seamlessly. Our main focus will convert their loyalty or reward currencies.
continue to provide customers with This technology is also coming in play to efficient facilities in
reliable connectivity, innovative products customise communication and messaging Dubai and Al Ain
and experience while maintaining strong for subscribers centralising customer
financial returns and identifying new information and verifying it as well.
pockets of growth. The expansion of our datacenter (DC)
For enterprises, cloud computing services capacity with two new larger energy
Artificial Intelligence is a technology that is are the foundation for customer’s digital efficient facilities in Dubai and Al Ain has
impacting every industry and every human transformation enabling services that led to capture more than 50 percent of
being, Etisalat has invested in technologies will bring flexibility and availability for the local market DC capacity bringing the
that will propel the use bringing efficiency business critical applications. Etisalat total to ten certified facilities. Cloud is also
and engagement across the company.
Customer care is one of the areas where
technologies like speech, video analytics
and robotics are used in back office
automation to enhance the customer
journey. Currently there are several use
cases identified and underway to bring this
digital experience to reality.

There are atleast 130 robots automating
70 back office processes conducting more
than 800k transactions on a monthly basis.
Robotic process automation has brought
about 98 percent efficiency enabling
employees to become creative, innovative
and connect with customers to enhance
their experience. Blockchain technologies
is another area we see immense potential
that helps in cutting down intermediaries,
costs, increase speed and reach offering
transparency and traceability of business

9 NOVEMBER 2020