Page 6 - SAMENA Trends - November 2020

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Etisalat Speaks to SAMENA Council

Etisalat’s Focus at GITEX Technology Week

GITEX Technology Week 2020 theme this year
‘Empowering the Digital Future & Beyond’ is all about
the convergence of 5G, AI, big data and IoT bringing
people, devices and systems even closer together.
Intelligent connectivity is expected to drive huge
growth in MENA economies by creating value across
most industries.

We are looking forward to being part of this global
conversation to share our experiences with peers and
technology leaders as well as exchange experiences
in innovation that is set to transform every industry
that uses mobile technologies from transport, retail,
healthcare, education to fashion, automotive, utilities
and entertainment. Etisalat has become a key regional
and international player in 5G especially with one of
the biggest world expo powered by 5G to be held next
year.

Etisalat is the most valuable
consumer brand in MEA for

the 3rd consecutive year and
most innovative player globally
with portfolio of brands at $11
billion.

Q. UAE today has the fastest network in the world, how
has Etisalat contributed to this global achievement?

A. With the UAE’s ambitious ICT fueled vision aiming
to transform the country to a digital economy, there
have been great strides in revolutionising the network
and services.

Etisalat on its part has continuously focused on
innovation as part of its strategy ‘Drive the digital
future to empower societies’ embedded within its
DNA manifested across the business. Over four Hatem Dowidar
decades Etisalat’s philosophy was about reshaping Acting CEO, Etisalat Group
the telecom sector in the UAE, which has pushed us to
explore new opportunities, focus on strengthening our & CEO, Etisalat International
core business while transitioning to the digital era and
being well geared for the future.

6 NOVEMBER 2020