Page 6 - SAMENA Trends - November-December 2022

SAMENA COUNCIL ACTIVITY SAMENA TRENDS

SAMENA Council Advocates Enablement of Sustainable ICT Environment
to Overcome Sustainability and Climate-Action Challenges

SAMENA Council, speaking at the 11th
International Envirocities Conference in
Fujairah - UAE, and represented by CEO
and Board Member, Bocar BA, advocated
the need for realizing green, low-carbon
and high-productivity based economic
transformation, while remaining human-
centric and sustainable in the long-run.
Describing the requirements for realizing
the desired ICT environment, full of
digital possibilities, digital solutions and
applications, and bearing positive impact
on both business and citizens, SAMENA
Council corroborated the imperatives
and initiatives being led by Telecom
Operators in prioritizing sustainability
and climate action across business
operations. Bocar BA, citing the UAE as
one of the key markets where sustainable
ICT infrastructure development, inclusion-
based digital transformation, and green
energy consumption are materializing from
vision to reality, stated: "Many countries, overcome sustainability challenges in the solutions should be deployed to help steer
especially the UAE, have stepped-up Arab region, BA mentioned a bi-dimensional the region towards a more sustainable and
efforts to transform economies towards approach, whereby, firstly, ICTs should energy efficient future. SAMENA Council
sustainable green economies with the undergo transformation and be developed also emphasized that for all of the initiatives
help of ICTs and the introduction of future to be more environmentally sound and to work, however, adequate underlying ICT
visions that have sustainable transition less carbon-intensive – a necessity that infrastructure is crucial, well-supported
at their heart. The UAE is an excellent various Telecom Operator members of by Telecom Operators and financially
example of this, where happiness levels the SAMENA Council are addressing, for sustainable to absorb and maintain all
and productivity are now higher than before, example, via climate-action collaboration future energy efficiency and sustainability
enabled by strong ICT infrastructure.” To memoranda; and, secondly, ICT-enabled needs. Creating a sustainable ICT
environment as the enabler of a sustainable
"Many countries, especially the UAE, have stepped-up digital economy is both a challenge and
efforts to transform economies towards sustainable opportunity area, especially as greater
resource mobilization for building future
green economies with the help of ICTs and the digital infrastructure emerges as a priority
introduction of future visions that have sustainable need. SAMENA Council's intervention at
the 11th Envirocities Conference followed
transition at their heart. The UAE is an excellent example a similar message delivered earlier during
of this, where happiness levels and productivity the Arab sustainability week, whereby
the Council had advocated on behalf of
are now higher than before, enabled by strong ICT Telecom Operators the need to adopt and

infrastructure.” sustain implementable policy-making and
enabling regulatory approaches, to help set
Bocar BA, CEO & Board Member of SAMENA Council the right incentives in place and to move
forward with the region's green initiatives.

6 NOVEMBER- DECEMBER 2022