Page 30 - SAMENA Trends - November-December 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Zain Wins Top Titles at 10th Kuwait Creativity Award

Zain, Kuwait’s leading digital service Play Zain Forever, and the Public Relations arrangement by Wessam Abdulmonem,
provider, was recognized with four Award presented to Chief Corporate Affairs and sound engineering by Amit Nathan.
accolades during the tenth Kuwait and Relations Officer Waleed Al Khashti. As of today, the TVC has a staggering 184
Creativity Award in recognition of its Zain was awarded with the Direction Award million views. Zain was also awarded with
notable track of media productions and for its Ramadan 2022 TVC, produced by the Entertainment Programs Excellence
digital campaigns, becoming the most Joy Productions, in recognition of Director Award for its Eid 2022 Play Zain Forever,
recognized company in the Award’s 10- Samir Aboud. The TVC featured Lebanese which made a comeback after a two-year
year history. The announcement was made star Nadine Nassib Njeim and Bahraini pause due to the COVID pandemic. Zain
during the special event held under the star Hala Al Turk, and was written by celebrated the tenth year of producing
patronage of H.E. Minister of Information Heba Meshari Hamada, with music by Eid Al Fitr theatrical productions with the
and Culture and Minister of State for Youth Ehab Abdelwahed, music arrangement debut of Zain Forever, which drew joy and
Affairs Abdulrahman Al Mutairi, attended by Wissam Abdelmonem, and sound happiness on the faces of children and
by Undersecretary of Kuwait's Ministry of engineering by Amit Nathan. The TVC their families throughout the Eid holiday at
Information Mohammed Bin Naji and a has yielded over 16 million views since its Arena Kuwait, 360 Mall. The show centered
distinguished group of actors, artists, and launch. Zain received the Creativity Award around the story of a little girl and her
public figures from the local and regional in recognition of its much beloved Eid friends adventuring through challenges
media scenes. Zain received a total of four 2022 TVC, produced by Joy Productions and surprises via beautifully made art
awards: Direction Award in recognition and A One Productions, directed by scenes like snowy fields, green forests, and
of its Ramadan TVC, Creativity Award in Ahmed Abdulwahed, music production by deep oceans. The play featured stunning
recognition of its Eid TVC, Entertainment Music Yard, music composition by Ehab musical pieces and child-focused lyrics,
Programs Excellence Award for its Eid Abdulwahed, lyrics by Menna Al Keiy, music and was written by Heba Hamadah,
composed by Haneen Hussain, arranged
by Ammar Al Bunni, and directed by Samir
Aboud. The annual event, hosted by the
Arab Media Forum in collaboration with
the Kuwaiti Media and Communications
Society and the Integrated Media Academy,
witnessed the presence of many media
organizations, public figures, creative
people, and media professionals from
across the Arab world. This recognition
comes in light of Zain’s distinguished
advertising and media efforts, and
further showcases the company’s role
as a leading private sector company
launching distinguished marketing and
advertising campaigns all year round.
Zain will continue supporting this very
important field which carries significant
and informative messaging to the public
at large and the communications world
as a whole, whether through traditional or
modern media tools.

Zain Plans to Invest US$800 Million in Sudan in Next Five Years

Kuwaiti-owned telecoms company Zain Board of Directors Badr Nasser Al-Kharafi from the Ministry of Communications
Group has earmarked investment of US$800 said that the firm will invest the funds in and Digital Transformation. Zain Sudan is
million for its Sudanese operations over the improving network and service quality, the country’s largest mobile operator by
next five years, reports Sudan News Agency as well as the deployment of fiber-optic subscriptions with a market share of 47.7%
(SUNA). In a meeting with the President of services. Al-Kharafi added that Zain will at 30 September 2022, ahead of South
the Transitional Sovereignty Council Abdul- invest in digital services and digital banking Africa-based MTN with 26.3% and locally-
Fattah Al-Burhan, Zain Group’s Executive services, stating that the company has owned Sudatel (Sudani) with a 26.0% share
President and Vice Chairman of the begun procedures for obtaining a license of subscriptions.

30 NOVEMBER- DECEMBER 2022