Page 99 - SAMENA Trends - May-June 2023

ARTICLE SAMENA TRENDS

5G gives CSPs almost endless opportuni- Nexign offers products for 4G and 5G NSA ing marketplaces. For example, CSPs can
ties to launch new services, and providers networks to help CSPs prioritize traffic for partner with vendors, such as cloud service
should become more flexible in improving different applications, analyze network con- and IT platform providers, digital service
their subscribers’ loyalty through personal- gestion, and monitor QoS for partner traffic. providers, media and gaming providers,
ization. In particular, CSPs can manage the For instance, Nexign PCRF helps prioritize and device manufacturers. Indeed, CSPs
quality of services provided to a subscriber traffic for a specific device or application, can succeed only by establishing nume-
at the network segment level. In this case, thus implementing the 5G idea of network rous partnerships and considering different
several network slices can be simultane- slicing. Also, Nexign RCAF fulfills the func- partnership models, including multiple set-
ously connected for different services on tions of 5G network analytics and provides tlement models, such as revenue sharing,
a subscriber’s device. For instance, a CSP a detailed analysis of network overload. one-time fees, tiered plans for customers,
can provide an ultra-low latency dedicated etc. Therefore, it is not surprising that ac-
slice for monitoring the operation of equip- Launching New Lines of Business: Focus cording to TM Forum, CSPs prioritize solu-
ment in production, a dedicated slice with on Efficiency tions for efficient monetization and partner
a guaranteed increased speed for online In the digital, everything happens quickly, management. They help improve business
broadcasting of a football match and free as ideas are quickly born, tested, and imple- efficacy by automating each step of work-
traffic sponsored by an advertiser, and a mented. Despite participating in this rate ing with partners.
regular connection for the rest of the traffic. race on an equal footing with digital-born
companies, CSPs should think about the Along with BSS, infrastructure solutions
One of the promising areas most efficient and cost-effective way to can also simplify and speed up partner
onboarding. For example, Nexign Micros-
launch new business lines and services
developing side-by-side while also escaping chaos in business pro- ervices Framework helps drive partner eco-
with 5G is the internet of cesses and internal systems. system growth and create new digital ser-
things (IoT). IoT has great One of the promising areas developing vices for customers and subscribers while
significantly reducing time to market.
potential for CSPs, as it side-by-side with 5G is the internet of things
helps them play diverse (IoT). IoT has great potential for CSPs, as it Conclusion
helps them play diverse roles in the value
Regardless of whether a CSP decides to be
roles in the value chain. chain. As such, they can act as IoT con- a provider of comprehensive connectivity
As such, they can act as nectivity providers, service enablers, and services based on 5G, a leading IoT enabler
in a certain vertical, or a digital ecosystem
end-to-end service providers. For example,
IoT connectivity providers, CSPs are vital for the rapidly expanding provider, we give them reliable software
service enablers, and end- IoT ecosystem in MENA, where IoT appli- to monetize any line of business and any
to-end service providers. cations are often focused on smart city generation of mobile networks. We are also
ready to support our clients on their path
solutions and aim to improve the quality of
urban living and the environmental impact of business transformation, as we have ex-
Besides, 5G technologies open even of cities. tensive experience in implementing large-
more opportunities in the B2B segment. scale projects for Tier-1 CSPs.
5G-based projects help digitalize airports, IoT business should always be based on a
seaports, coal mines, and other busines- platform that lets CSPs effectively manage Nexign’s network core solutions ensure the
ses. For instance, China is introducing auto- subscribers and products and maximize seamless operation of network functions
mated technology to enhance the efficiency monetization opportunities. On the one for all generations of communications (3G-
and safety of its coal mining industry by im- hand, the IoT business is complex and in- 5G SA). We help CSPs support and mone-
plementing 5G technology to replace part cludes devices, customers, partners, etc. tize new generations of mobile networks
of underground workers with machines. On the other hand, its profitability remains while also developing current LTE services.
This approach helps decrease mining low. Therefore, CSPs should build a single For example, Nexign Revenue Management
costs and the death rate among miners. In system that increases the flexibility of IoT lifts barriers for telcos’ efficient business
general, 5G helps move away from the “one management while remaining cost-effi- growth, ensuring operational flexibility not
network fits all” idea and maximize the per- cient. limited by vendor or technology, and gives
sonalization and differentiation of network CSPs opportunities for unlimited revenue
services based on each subscriber’s unique Open Collaboration growth. Besides, Nexign’s 5G products let
needs. It also allows CSPs to use any tech- In the digital, monetizing innovations is CSPs support charging, policy manage-
nical network’s parameter to monetize the impossible without value co-creation with ment, and signaling traffic routing for 5G SA
service. partners. Collaboration can have various networks, and Nexign IoT Connectivity Plat-
formats, including creating bundles, pro- form helps automate core business pro-
Similarly, it is important to mention the pos- viding network capabilities to third-party cesses in the IoT and machine-to-machine
sibility of realizing 5G ideas in 4G networks. companies and developers, and organiz- (M2M) market.

99 MAY-JUNE 2023