Page 66 - SAMENA Trends - May-June 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

internet, when the Safe Code of Practice for online
interactions was not formed, naive internet users
shared Personally Identifiable Information (PII)
without restriction. This caused reputation risk,
unlawful access to user data, and impersonation.
Thankfully, although the safety features of the internet
have developed and users have grown more cautious
and discretionary, the Metaverse still faces the same
difficulties as it is too new and has no Code of Practice
yet. We can now solve these challenges through our
partnership with EarthID. It will enable us to create a
secure system of interoperable identities for virtual
worlds that will help users authenticate without
revealing identity. It will also improve business value
for our customers by empowering them to adopt and
internalize Metaverse offerings, in a safe and secure
way.” Through this partnership, Tech Mahindra will
integrate EarthID's blockchain-based, decentralized
identification capabilities into its new SSI-powered
metaverse platform, making it secure for users and
enterprises. SSIs are digital identities focused on
verified and authentic credentials linked to real-
world verification data, such as biometrics, that are
managed in a decentralized manner. By utilizing
blockchain technology and zero-knowledge proofs,
users can self-manage their digital identities without
depending on third parties to centrally store and
manage their data. Priya Guliani, CEO of EarthID, said, their customers, employees, and The partnership is in line with Tech
“The advent of Metaverse has posed a challenge to partners, improving stakeholder Mahindra’s NXT.NOW™ framework,
organizations to provide a seamless, frictionless, and engagement and brand loyalty.” Tech which aims to enhance ‘Human
secure experience that attracts and retains customers. Mahindra and EarthID aim to deliver Centric Experience’, and focuses on
EarthID offers a user-centric, decentralized identity industry benchmarking solutions that investing in emerging technologies
platform that is easily integrable, interoperable, and address data protection and privacy and solutions that enable digital
reusable across various Metaverses. Our partnership concerns while enabling enterprises transformation and meet the evolving
with Tech Mahindra will enable our enterprise clients to differentiate themselves in the needs of the customer.
to create immersive and secure experiences for competitive Metaverse landscape.

Tech Mahindra and Espressive Partner to Provide Automated and Cost-Effective
Digital Workplace Assistance

Tech Mahindra, a leading provider of combine its no-code platform with Tech Tech Mahindra, said, "Enterprises are
digital transformation, consulting, and Mahindra’s innovative technology stack increasingly looking at automation in
business re-engineering services and to support near-instant automation and response to increased customer demand
solutions, announced a partnership with resolution of employee requests, such as in a digital first world. An intelligent virtual
Espressive, a pioneer in automating digital resetting passwords, accessing DocuSign, agent is one such capability that is gaining
workplace assistance. The partnership will connecting to virtual private networks, and a lot of attention. Our partnership with
offer both their customers autonomous more. The platform’s advanced Natural Espressive gives us an AI-based VSA
and cost-effective work environment Language Processing (NLP), Natural that will help our customers significantly
assistance through Espressive Barista, Language Understanding (NLU), and reduce the time taken to process customer
an AI-based virtual support agent (VSA). machine learning capabilities will ensure requests. Tasks that previously took
Together, Tech Mahindra and Espressive responses are highly personalized to hours can now be completed in real
will enable organizations that are looking reassure employees that their requests time. This allows employees to focus on
to outsource and automate service desk have been fully understood and resolved higher-skilled roles and technologies,
requests to drive productivity and enhance in real time. Birendra Sen, Business thereby improving MTTR (mean time to
the employee experience. Espressive will Head, Business Process Services, recovery, mean time to restore).” The

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