Page 93 - SAMENA Trends - March-April 2023

ARTICLE SAMENA TRENDS

ARTICLE

Generative AI – Potential Game-changer for CME

Industry

Generative AI helps the Communications, Media &
Entertainment (CME) industry overcome complex challenges,
drive growth, and achieve better outcomes

Until recently, we believed that arts, creativity, and the generation
of artifacts were solely within the terrain of human beings, while
Artificial Intelligence (AI) remained outside this territory. However,
in a short span of time, AI has entered this exclusive club of
humans, causing excitement, surprise, and fear altogether. So
far, AI has been able to predict, detect, converse, recommend, and
observe, but now it can also generate across six elements: code,
data, documents/text, audio, video, and images.

It is predicted that AI will be worth $320bn
in the Middle East by 2030, and in the UAE,
AI is expected to make up 13.6 percent of
GDP, followed by Saudi Arabia with 12.5
percent, according to an industry report.
To intensify research and efforts towards

promoting the adoption of futuristic
technologies in government work models,
the UAE government has recently launched
a comprehensive guide on the utilization of
generative AI applications.
Hasit Trivedi
CTO – Digital Technologies In a way, ChatGPT has done for AI what COVID did for digital
and Global Head – AI adoption. Technology companies had long been attempting to
Tech Mahindra teach and influence their clients, but it wasn't until COVID came
along that digital adoption took off. ChatGPT has provided
a simple and intuitive interface to play with technology, and
everyone can see the value in it quickly. Thus, enterprises are now
more aspirational with regards to AI technologies, and chatbots,
which were widely implemented earlier but less adopted by end-
users, are likely to experience a revival in the enterprise.

93 MARCH-APRIL 2023