Page 67 - SAMENA Trends - June-July 2020

ARTICLE SAMENA TRENDS

Etisalat Digital-Making digital aspirations
a reality
The launch of Etisalat Digital was to actively
contribute to the digital transformation
market, which has a huge opportunity,
especially in the UAE, for digital services.
The government’s push for innovation
makes UAE an incredible destination for
everything digital. The combination of
Etisalat’s vast experience in the field of
connectivity with enhanced agility for
digital innovation led to the formation
of Etisalat Digital. The prime aim of the

Etisalat Digital brings its
unique value by combining

the scale, strength and
robust network with the
agility, skills and platforms unit is to enable digital transformation of the infrastructure for the Expo site –
of a digital player. The enterprise and government customers. enabling Expo 2020 Dubai to provide
visitors and participants with a cutting
business unit have access There are several important projects the edge, immersive digital experience that
to global skills and department has worked on in digital health, brings the Expo themes to life for the 25
security and smart cities. Dubai Expo 2020
million expected visitors.
expertise, state-of-the- is one of these projects that supports the
art digital assets such UAE’s long-term strategy in becoming the Another project that has set a benchmark
as data centers, cloud, most sought-after global destination for as one of the most successful projects in
trade, business and development.
the entertainment space in the region is
cybersecurity, M2M and the delivery of the digital infrastructure for
Internet of Things (IoT) As the premier digital and Dubai Parks and Resorts. This included
digital channels, different smart services
telecommunications partner of Dubai
platforms, analytics, big Expo2020, we have delivered one of the (such as smart parking, smart ticketing,
data engines and digital fastest, smartest and best-connected connected transportation and connected
payment gateways. places on earth during the global mega food and beverage), in addition to other
smart solutions around the park such as
event. We have been involved in creating
video surveillance-as-a-service, real time
marketing and analytics.

Many of the other successful projects
over the years included working on
public transport projects with high speed
connectivity, remote health services for
the first time in the private sector with
American Hospital, enabling a series of
digital initiatives to empower the region’s
education sector with Alef Education and
protecting the lives of the UAE citizens with
Ministry of Interior to provide the smart fire
alarm solution ‘Hassantuk’.

The bespoke solution for Federal Electricity
and Water Authority (FEWA) hosted and
powered by Etisalat’s UAE based OneCloud
a fully managed application enabled the
authority to connect with their customer
more effectively.
67 JUNE-JULY 2020