Page 50 - SAMENA Trends - June-August 2021

ARTICLE SAMENA TRENDS

critical applications. The IPX exchange
managing the traffic between mobile
networks is the latest mobile carrier
exchange taking the fourth position
globally and the only one in the Middle
East and Africa (MEA) region. Etisalat’s
wide roaming presence has supported
the industry with better quality of service
and managing the traffic by adding more
availability distributed in more regions.
With regional localization at the exchange,
it eliminates failures from happening due
to cable outages across continents.

Etisalat also expanded its SmartHub
presence in UAE with three data centre
locations providing new space and
enabling global players to expand their
presence in the region adding business
diversity to carrier business. The state-
of-the-art Tier 3 data centre facilities
With Etisalat’s vision to ‘Drive the digital there was an overall growth in video will bring digitalisation, implement cloud
future to empower societies’ has led its conferencing and VoIP on both fixed and transformation initiatives, accelerate
network to join one of the most robust mobile network of more than 250 percent. connectivity and capacity reach across
and digitally equipped, showcasing The traffic in streaming services and video Europe, US, Asia, Middle East and Africa.
infrastructure preparedness and ability increased by more than 50 percent, while
to adapt and implement during today’s for social media and gamin, traffic rose to Stressing the importance of opening
extraordinary times. With overall data more than 80 and 200 percent, respectively. data centres during this period, Amiri
traffic on the telco network surging To cope with high bandwidth requirements, said: “During this unprecedented period
exponentially, Etisalat’s resilient advanced low latency apps and a world where that has challenged both health and
network remained dependable and everything computes, Etisalat invested in economy, global markets are looking at
secure to proactively assess and manage 5G technologies which complemented its enhancing interconnectivity and adding
anticipated increases in bandwidth services portfolio. With the convergence of new capacities for businesses and the
demand. During the peak of the pandemic, virtualisation, IoT, Artificial Intelligence (AI) entire community. As one of the biggest
and data analytics, and the capability of neutral carrier hotels, Etisalat’s SmartHub
SmartHub is strategically the 5G network, Etisalat was able to deliver data centres will be an ICT bridge between
a right fit for industry smart solutions across industries and continents, always supporting business
critical activities of global customers.
verticals such as financial verticals. This 5G digital revolution enables
end-to-end
for
industries,
solutions
services and gaming. bringing to reality the vision of a smart “Thanks to the UAE vision and Etisalat's
SmartHub’s secure digital city with smart factories, smart utilities or goal of enabling digital transformation,
smart retail.
our network was prepared to address the
capabilities support inter- unique requirements making it possible
connected clouds and Etisalat C&W embraced this 5G digital for businesses to work remotely, millions
evolution with its wide roaming coverage
of students to enjoy distance learning and
low latency environments across its network. Today its 5G network all citizens having access to vital services.
directly connected to global is the fastest growing with 59 worldwide
networks has the potential operators in 33 countries specifically for “The launch and expansion of
infrastructure, power, and space of our
seamless international roaming services.
to offer diversified and low data centres in such a short time frame
latency route connectivity SmartHub plays a major role in critical is a testimony to our efforts of meeting
the growing demand from existing global
functions
to more than 2 billion Etisalat’s SmartHub’s IP exchange (IPX) customers. We are committed to making
people in less than 30 exchange has facilitated regional traffic ‘SmartHub’ a preferred location for
carriers, cloud service providers, Internet
milliseconds. especially during the peak of the pandemic, exchanges, and companies looking for
enabling faster speeds mandatory for

50 JUN-AUG 2021