Page 50 - SAMENA Trends - June-August 2021
P. 50

ARTICLE  SAMENA TRENDS

                                                                                 critical  applications.  The  IPX  exchange
                                                                                 managing  the  traffic  between  mobile
                                                                                 networks  is  the  latest  mobile  carrier
                                                                                 exchange  taking  the  fourth  position
                                                                                 globally  and  the  only  one  in  the  Middle
                                                                                 East  and  Africa  (MEA)  region.  Etisalat’s
                                                                                 wide  roaming  presence  has  supported
                                                                                 the industry with better quality of service
                                                                                 and managing the traffic by adding more
                                                                                 availability  distributed  in  more  regions.
                                                                                 With regional localization at the exchange,
                                                                                 it eliminates failures from happening due
                                                                                 to cable outages across continents.


                                                                                 Etisalat  also  expanded  its  SmartHub
                                                                                 presence  in  UAE  with  three  data  centre
                                                                                 locations  providing  new  space  and
                                                                                 enabling  global  players  to  expand  their
                                                                                 presence  in  the  region  adding  business
                                                                                 diversity  to  carrier  business.  The  state-
                                                                                 of-the-art  Tier  3  data  centre  facilities
        With  Etisalat’s  vision  to  ‘Drive  the  digital   there  was  an  overall  growth  in  video   will  bring  digitalisation,  implement  cloud
        future  to  empower  societies’  has  led  its   conferencing and VoIP on both fixed and   transformation   initiatives,   accelerate
        network  to  join  one  of  the  most  robust   mobile network of more than 250 percent.   connectivity  and  capacity  reach  across
        and   digitally   equipped,   showcasing   The traffic in streaming services and video    Europe, US, Asia, Middle East and Africa.
        infrastructure  preparedness  and  ability   increased by more than 50 percent, while
        to  adapt  and  implement  during  today’s   for social media and gamin, traffic rose to   Stressing  the  importance  of  opening
        extraordinary  times.  With  overall  data   more than 80 and 200 percent, respectively.  data  centres  during  this  period,  Amiri
        traffic  on  the  telco  network  surging   To cope with high bandwidth requirements,   said:  “During  this  unprecedented  period
        exponentially, Etisalat’s resilient advanced   low  latency  apps  and  a  world  where   that has challenged  both  health and
        network   remained   dependable   and   everything  computes,  Etisalat  invested  in   economy,  global  markets  are  looking  at
        secure to proactively assess and manage   5G technologies which complemented its   enhancing  interconnectivity  and  adding
        anticipated   increases   in   bandwidth   services portfolio. With the convergence of   new  capacities  for  businesses  and  the
        demand. During the peak of the pandemic,   virtualisation, IoT, Artificial Intelligence (AI)   entire  community.  As  one  of  the  biggest
                                             and  data  analytics,  and  the  capability  of   neutral carrier hotels, Etisalat’s SmartHub
           SmartHub  is  strategically       the 5G network, Etisalat was able to deliver   data centres will be an ICT bridge between
           a  right  fit  for  industry      smart  solutions  across  industries  and   continents,  always  supporting  business
                                                                                 critical activities of global customers.
           verticals such as financial       verticals. This 5G digital revolution enables
                                             end-to-end
                                                                  for
                                                                       industries,
                                                        solutions
           services      and     gaming.     bringing  to  reality  the  vision  of  a  smart   “Thanks  to  the  UAE  vision  and  Etisalat's
           SmartHub’s  secure  digital       city with smart factories, smart utilities or   goal of enabling  digital  transformation,
                                             smart retail.
                                                                                 our network was prepared to address the
           capabilities  support  inter-                                         unique  requirements  making  it  possible
           connected       clouds     and    Etisalat  C&W  embraced  this  5G  digital   for businesses to work remotely, millions
                                             evolution with its wide roaming coverage
                                                                                 of students to enjoy distance learning and
           low  latency environments         across its network. Today its 5G network   all citizens having access to vital services.
           directly connected to global      is  the  fastest  growing  with  59  worldwide
           networks has the potential        operators  in  33  countries  specifically  for   “The   launch   and   expansion   of
                                                                                 infrastructure,  power,  and  space  of  our
                                             seamless international roaming services.
           to offer diversified and low                                          data  centres  in  such  a  short  time  frame
           latency  route  connectivity      SmartHub plays  a major  role in critical   is  a  testimony  to  our  efforts  of    meeting
                                                                                 the growing demand from existing global
                                             functions
           to  more  than  2  billion        Etisalat’s  SmartHub’s  IP  exchange  (IPX)   customers.  We  are  committed  to  making
           people  in less than  30          exchange  has  facilitated  regional  traffic   ‘SmartHub’  a  preferred  location  for
                                                                                 carriers,  cloud  service  providers,  Internet
           milliseconds.                     especially during the peak of the pandemic,   exchanges,  and  companies  looking  for
                                             enabling  faster  speeds  mandatory  for



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