Page 49 - SAMENA Trends - June-August 2021

ARTICLE SAMENA TRENDS

ARTICLE

Etisalat Carrier & Wholesale: An Enabler of Transformation

in the New Normal

The telecom industry in the past year has embraced innovation and
technology, helping them launch and define products/services to create
a market differentiation and bring digital transformation. During the
post-COVID era in the new normal, the telecom wholesale community
has done the same, as they are the enabler/provider of inter-connectivity
between networks and entities, capacity services, access, exchange of
traffic, delivery and data centre services, continuing to play a pivotal role
in the future.

With Etisalat’s vision to ‘Drive the digital future
to empower societies’ has led its network to join
one of the most robust and digitally equipped,
showcasing infrastructure preparedness and
ability to adapt and implement during today’s
extraordinary times.

Ali Amiri, Group Chief Carrier and Wholesale Officer, Etisalat, said:
“During COVID-19, it was evident that wholesale business played a
critical role in making things work for the world. We witnessed its ability
to accommodate the surge in data and SMS traffic which was triggered
by a huge increase of all kinds of online activities such as e-commerce,
gaming, remote work/study, video collaboration, etc. All these were made
possible by having a well- established wholesale eco-system.”
Ali Amiri
Chief Carrier & Wholesale Officer “The focus moved towards working closely with cloud players, API
Etisalat Group enabled collaboration and striking the right partnerships. With future
telcos looking at optimising connectivity, wholesalers had to enable this
for them, as connectivity and infrastructure is the backbone to make this
a reality.”

Etisalat telecom wholesale drives digitalisation
With communication and connectivity gaining more significance and
demand more than ever during the pandemic, telcos play a critical role
in closing this gap of digital readiness by becoming the engines of
resilience and innovation. Moving ahead, network modernisation and
digital transformation are required to bring this change to society.

49 JUN-AUG 2021