Page 41 - SAMENA Trends - Jan-Mar 2024
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        Huawei and du Sign Strategic Cooperation MOU, Building the 5G Advanced

        Country


        During MWC 2024  in  Barcelona, Huawei   of the  5G  Advanced  network  and  jointly   such as Huawei, to remain at the forefront
        signed  a memorandum of understanding   build  the  5G  Advanced Country in  the   of digital innovation and provide customers
        (MOU)  on  strategic cooperation between   UAE.  The  two parties  will  establish  a   with  the  ultimate  network  experience.
        Huawei and  the  leading  telecom operator   5G Advanced joint  innovation  center to   Huawei's leading technologies will support
        “du”  in  the  UAE.  The  MOU  will  continue   innovate  5G Advanced technologies  and   the realization of du's strategic vision, play
        to lead the digital UAE by building the 5G   expand  the  large-scale  commercial  use   an important role in 5G Advanced service
        Advanced  country project. Establish  a   of new services in all scenarios, including   innovation  and  industry  digitalization,
        demonstration benchmark for 5G Advanced   consumers, homes, and  enterprises,  and   and  jointly  accelerate  the  UAE's  digital
        commercial  networks  in  the  Middle  East   accelerate  the  incubation  of commercial   transformation." Liu Jiawei,  Chairman
        and  around  the  world. Fahad  AI  Hassawi,   applications  such as  24K  XR, FWA2,   of Huawei  UAE, said,  "As  a global  ICT
        CEO  of du, Chen  Hao, Huawei's  Carrier   holographic  conferencing,  and  enhanced   infrastructure and smart device provider,
        Sales Dept President, Liu Jiawei, Chairman   5G  private  networks. Jointly  explore  the   Huawei is  committed to supporting  du’s
        of Huawei UAE, Tao Geng, CEO of Huawei   5G  Advanced  commercial  model,  expand   strategic  vision  of digital  innovation  and
        UAE,  and  members of the  management   the  industry  ecosystem,  and  accelerate   providing  customers with  the  ultimate
        teams of both parties attended the signing   the  positive  cycle  of business success.   network experience. In  the  past  year, du
        ceremony. According  to the  MOU, the   Fahad AI Hassawi, CEO of du, said, "As a   has developed rapidly in FWA services and
        two parties will work together to promote   leading  digital  telco, du is  committed  to   has  successfully  deployed  a  commercial
        the  construction and  commercial use   cooperating  with  global industry leaders,   5G Advanced network and we believe
                                                                                 that  the signing of this  MOU will  deepen
                                                                                 the  implementation  of 5G  Advanced
                                                                                 technologies, accelerate the incubation of
                                                                                 commercial  applications,  and  strengthen
                                                                                 our  strategic  partnership  with du."  The
                                                                                 cooperation  between  du  and  Huawei
                                                                                 started  in  2008  and  maintained  close
                                                                                 strategic  mutual trust  in  the  3G, 4G, and
                                                                                 5G  eras.  Towards  the  new  phase  of 5G
                                                                                 Advanced, the  two parties  will  continue
                                                                                 to discuss the end-to-end evolution of 5G
                                                                                 Advanced  networks, incubate  new  5G
                                                                                 Advanced  services  in  to-C, to-B,  and  to-
                                                                                 H, build  ubiquitous  high-quality networks,
                                                                                 and help du continuously provide the best
                                                                                 connection experience and digital services
                                                                                 for its customers. Make the UAE the world's
                                                                                 leading 5G Advanced country.

        Huawei Appoints Derek Hao as President of Huawei's Enterprise Business
        Group for the Middle East and Central Asia



        Huawei, a  global  leader  in  ICT  solutions,   of experience in marketing,  product and   instrumental in Huawei's global expansion.
        is  pleased  to announce  the  appointment   solution sales, and business management,   Steven Yi, President of Huawei Middle East
        of Derek  Hao as  the  President  of the   Hao brings a proven track record of success   &  Central  Asia  expressed  confidence  in
        Enterprise  Business  Group (EBG)  for the   to this key leadership position. Prior to his   Hao's ability to lead the Enterprise Business
        Middle  East  and  Central  Asia  (ME&CA)   appointment as EBG President for ME&CA,   Group in  the  ME&CA  region,  saying,  "We
        Region,  effective  immediately.  In  his  new   Hao served as  the  President  of Global   are thrilled to welcome Derek Hao to this
        role, Hao will be responsible for leading the   Marketing  at  Huawei Enterprise Business   crucial role.  His  extensive  experience,
        strategic  direction  of  Huawei's  enterprise   Group, overseeing  marketing  activities   strategic vision, and passion for business
        business  in  the  ME&CA  region,  driving   worldwide. His contributions to the success   transformation make him the ideal leader to
        growth, and fostering digital transformation   of the  enterprise  business  in  the  Asia   drive our enterprise business forward in the
        across  various industries.  With  a  wealth   Pacific, Southeast Asia regions have been   Middle East and Central Asia." Hao joined



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