Page 41 - SAMENA Trends - Jan-Mar 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Huawei and du Sign Strategic Cooperation MOU, Building the 5G Advanced

Country

During MWC 2024 in Barcelona, Huawei of the 5G Advanced network and jointly such as Huawei, to remain at the forefront
signed a memorandum of understanding build the 5G Advanced Country in the of digital innovation and provide customers
(MOU) on strategic cooperation between UAE. The two parties will establish a with the ultimate network experience.
Huawei and the leading telecom operator 5G Advanced joint innovation center to Huawei's leading technologies will support
“du” in the UAE. The MOU will continue innovate 5G Advanced technologies and the realization of du's strategic vision, play
to lead the digital UAE by building the 5G expand the large-scale commercial use an important role in 5G Advanced service
Advanced country project. Establish a of new services in all scenarios, including innovation and industry digitalization,
demonstration benchmark for 5G Advanced consumers, homes, and enterprises, and and jointly accelerate the UAE's digital
commercial networks in the Middle East accelerate the incubation of commercial transformation." Liu Jiawei, Chairman
and around the world. Fahad AI Hassawi, applications such as 24K XR, FWA2, of Huawei UAE, said, "As a global ICT
CEO of du, Chen Hao, Huawei's Carrier holographic conferencing, and enhanced infrastructure and smart device provider,
Sales Dept President, Liu Jiawei, Chairman 5G private networks. Jointly explore the Huawei is committed to supporting du’s
of Huawei UAE, Tao Geng, CEO of Huawei 5G Advanced commercial model, expand strategic vision of digital innovation and
UAE, and members of the management the industry ecosystem, and accelerate providing customers with the ultimate
teams of both parties attended the signing the positive cycle of business success. network experience. In the past year, du
ceremony. According to the MOU, the Fahad AI Hassawi, CEO of du, said, "As a has developed rapidly in FWA services and
two parties will work together to promote leading digital telco, du is committed to has successfully deployed a commercial
the construction and commercial use cooperating with global industry leaders, 5G Advanced network and we believe
that the signing of this MOU will deepen
the implementation of 5G Advanced
technologies, accelerate the incubation of
commercial applications, and strengthen
our strategic partnership with du." The
cooperation between du and Huawei
started in 2008 and maintained close
strategic mutual trust in the 3G, 4G, and
5G eras. Towards the new phase of 5G
Advanced, the two parties will continue
to discuss the end-to-end evolution of 5G
Advanced networks, incubate new 5G
Advanced services in to-C, to-B, and to-
H, build ubiquitous high-quality networks,
and help du continuously provide the best
connection experience and digital services
for its customers. Make the UAE the world's
leading 5G Advanced country.

Huawei Appoints Derek Hao as President of Huawei's Enterprise Business
Group for the Middle East and Central Asia

Huawei, a global leader in ICT solutions, of experience in marketing, product and instrumental in Huawei's global expansion.
is pleased to announce the appointment solution sales, and business management, Steven Yi, President of Huawei Middle East
of Derek Hao as the President of the Hao brings a proven track record of success & Central Asia expressed confidence in
Enterprise Business Group (EBG) for the to this key leadership position. Prior to his Hao's ability to lead the Enterprise Business
Middle East and Central Asia (ME&CA) appointment as EBG President for ME&CA, Group in the ME&CA region, saying, "We
Region, effective immediately. In his new Hao served as the President of Global are thrilled to welcome Derek Hao to this
role, Hao will be responsible for leading the Marketing at Huawei Enterprise Business crucial role. His extensive experience,
strategic direction of Huawei's enterprise Group, overseeing marketing activities strategic vision, and passion for business
business in the ME&CA region, driving worldwide. His contributions to the success transformation make him the ideal leader to
growth, and fostering digital transformation of the enterprise business in the Asia drive our enterprise business forward in the
across various industries. With a wealth Pacific, Southeast Asia regions have been Middle East and Central Asia." Hao joined

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