Page 81 - SAMENA Trends - January-February 2023

ARTICLE SAMENA TRENDS

Telcos play in Metaverse responses from people and prospective buyers are challenged by limited available information
The introduction of 5G has fueled several who may be living internationally and across on the interaction between radio transmitters,
significant technological advancements in the the country. The metaverse will enable the visits the environment, and humans and devices that
telecom sector, one of which is Metaverse. It of prospective buyers to get a lively experience are on the move which in turn results in a high
necessitates unique user equipment as well where they will be accompanied by the AI rate of customers churn / porting from one
as widespread, high-bandwidth, low-latency concierge and customer agents who will help operator to anther due to poor signal strength
communications that have never been applied to them with all the queries they have regarding and network connectivity with incumbent
mobile networks in a similar fashion before. the property. telcos. A solution to run real-time simulations
3. Next Gen Meeting: The way we work has on city scale DT’s using RF propagation & RTX
The Metaverse ecosystem is being scaled and changed ever since the onset of COVID, and ray tracing to accurately visualize and analyse
made more flexible in large part of businesses, we can see a lot of the workforce working real-time signal quality. This also incorporates
thanks to telcos. Also, metaverse not just remotely on different projects, which has led non-geometric data via LIDAR sensors to
addresses the infrastructure requirement for to communication gaps between the people. create photorealistic accurate 3D model of
telcos; it also provides economic and strategic Meta-rooms, as opposed to traditional team the city. Potential benefits of the solution
benefits for those telcos that actively participate meetings, can solve communication and include a faster development cycle due to
in it. interaction issues by bridging the gap between real-time testing of products, better network
physical and virtual meetings. This is where optimization by simulating various scenarios,
Essentially, the telcos are vying to enable revenue Next Gen meeting platforms come into play; swifter networks resulting in faster processing
enhancement and cost optimization to remain we are seeing an increase in requests for such and insights and VR-enabled visualization of a
profitable. Let us understand how we can equip environments and are already working with city model at 1:1 scale.
them to enhance their revenues. many customers on their development. 3. Edge Computing with 5G: With decentralization
4. Retail Enablement Stores: Telcos and retailers as the core theme of metaverse applications,
In the 2G era, the telcos used to offer value-added are investing heavily in customer service the need to move computing power towards the
services over the phone to their customers. The centers to achieve the highest level of customer nodes and spokes away from the hub and into
3G and 4G era enabled the telcos to offer web and satisfaction, resulting in a high capital infusion the hands of the user becomes paramount. For
app-based services such as subscription plans, and lower profits. We can augment these mission-critical, high-throughput, low-latency
ads, and other related services. With the onset of physical centers with virtual product stores, industrial applications on remote devices, real-
the 5G era, operators will be able to offer much which can help them optimize resource time computing is a challenge. With fewer IoT
more than vanilla bandwidth, piped networks, productivity in physical stores and enhance the devices, computation can still be managed by
and network slicing and dicing by offering several returns on investment. The potential benefits of traditional data center infrastructures, but as
other value-added services and bundling cutting- the solution include reduced capital infusion, we scale up and have multiple points of physical
edge applications with bandwidth for their end increased resource utilization, better returns data being recorded, the focus has to shift to
customers. on investment, and an enhanced & immersive the logical edge of the infrastructure. Using the
customer experience. MEC server deployment (+nodes, routers, and
This will bring-in additional revenues to telcos. gateways), telcos can reduce bandwidth and
Some of these indicative cross-industry Futuristic Use Cases Driving Innovation latency budgets by moving the computing from
applications may include: The other aspect which is of prime concern for a remote cloud server to a node closer to the
1. Automobiles: In order to cater to the changing telcos is optimizing their spends. Some of the key consumption source. As service providers at
needs of consumers, automotive manufacturers use cases that can help drive this include: the forefront of this innovative technology, we
are creating the photorealistic digital twin of 1. Drive Testing of Telecom Devices: Network need to synergize and adopt a collaborative
their showrooms & dealerships for showcasing operators need to test devices across multiple solutioning approach that focuses on sharing
their vehicles in the environment. Customers locations before launch. The impact of device- best practices and solving a client’s business
can interact with a real automotive expert, ask level parameters is variable and requires problem rather than force-fitting the technology.
questions, explore new features, take a virtual manual testing. This is where Metaverse comes The collaborative approach should lead to
test drive, buy their vehicle, and return to the into play, it helps in avoiding the need to do formulation of a design-thinking roadmap for
Meta environments at any time for post-sale manual drive testing by creating a digital twin the enterprise customer that is aligned with
support. There are other services as well that of the environment and using synthetic data to their digital strategy. The technology, its
can be provided to the customers, like providing compare with the actual data in the Metaverse benefits, and applicable use cases need to be
a car configurator for customizing the vehicle ecosystem. The major benefits delivered by the identified and their potential impact on the
and ordering those in the metaverse itself. solution include reduced manual testing efforts business parameters assessed. Our approach
2. Realty: The metaverse is altering the real estate leading to time and cost saving andprecise and solution help bring in several enhancements
industry's dynamics. One of the emerging use analysis based on the availability of real- including performance monitoring and
cases in the industry is buying/selling properties time data, thereby enhancing the operational predictive analysis in the digital twins we create
in the metaverse. Now the property owners can efficiency of the process. for our customers.
create and showcase their properties in the 2. Digital Twin for Network Beam Formation
Metaverse much before their launch to gather Most of the telecom operators, on their part,

81 JANUARY-FEBRUARY 2023