Page 80 - SAMENA Trends - January-February 2023

ARTICLE SAMENA TRENDS

Early industry statistics are promising, indicating that the metaverse and meta adoption across industries. One way is to look at it from the point of view of
commerce have enormous potential. Cart abandonment rates are already the ‘consumer’ (B2B2C and B2C) and ‘enterprise’ (B2B) and identify core and
increasing in current ecommerce channels. On the other hand, early reports allied services that will enhance business value for the users.
suggest that 70% of customers who have shopped in the metaverse have
bought something. The metaverse is here to stay and generate incremental Types of Metaverse Ecosystem & Key Services
business value for enterprises and individuals alike. Clients are keen to consider and invest in both consumer and industry
metaverses. From a consumer metaverse perspective, we are seeing
In the last couple of years, there have been significant adoption of augmented increased adoption for building immersive experiences, near-real virtual
and virtual realities (AR/VR) due to increased demand by consumers for a trials of products and services, demand generation through AR, VR, and
more interactive and richer experiential interface compared to the traditional MR exploration of brands and services, gamification of learning, training,
mails, chatbots and phone-based interactions. and brand engagement & loyalty through non-fungible tokens. From an
industrial metaverse perspective, i.e., B2B industries, they are looking at
Opportunities in the Metaverse: A Service Provider’s Perspective digital twins, modeling virtual assets with data known as performance twins,
There are opportunities galore when it comes to identifying and digital visualization, and prototyping for process improvements and product
conceptualizing pan-industry use cases. However, we need to identify a enhancements.
framework that segregates the key use cases and has acceptability and

80 JANUARY-FEBRUARY 2023