Page 102 - SAMENA Trends - January-February 2023

TECHNOLOGY UPDATES SAMENA TRENDS

Možíš, CRA Commercial Director. “I am happy that we support CRA must-have for global streaming demands. Helping CRA vastly ex-
in its ambitions to grow their business and that our software will tend its reach fits perfectly with what we aim to do,” said Simon
enable this. One of our strengths at Unified is broad device- and Westbroek, VP Global Sales and Partnerships at Unified Streaming.
workflow-agnostic support and stability, and multilevel DRM is a

Vodafone Deepens RCS Push with Google

Vodafone Group expanded an existing agreement with Google in
Europe to make the internet giant’s RCS-based messaging app the
default offering on all applicable Android devices it sells. Messages
by Google, powered by the Google Jibe Cloud platform, will become
the default messaging app on Android devices sold across the
operator’s carrier sales channel. The companies stated RCS will
bring “an interactive modern messaging experience”, to Vodafone
customers, apparently enhanced further through the cloud. They
added RCS enables messages with high-quality photos and videos,
read receipts, enhanced group messaging and encryption for
one-to-one chats, protected by a “high level” of data privacy and
security. The agreement will also extend to Vodafone Business plans to expand availability of Google Pixel smartphones and
customers, as messaging becomes “increasingly important” for wearables to additional markets in 2023, introducing the products
companies of all sizes. Vodafone said its adoption of RCS will to more retail outlets in Europe. The operator also plans to use
simplify business onboarding and operations, helping engagement Android TV as its preferred group-wide platform for its TV services
with consumers for services and sales. RCS aside, Vodafone also going forward.

Mobileum Announces New Release of its Active Intelligence Platform

Mobileum Inc. a leading global provider of telecom analytics solu- to massive amounts of data but struggle to analyze and leverage
tions, is pleased to announce the latest release of its Active Intel- it holistically across the organization. AIP's new data lakehouse
ligence Platform (AIP), a cloud-native big data solution designed architecture provides a common repository for both structured and
to collect and analyze a growing volume, velocity, and diversity of unstructured data – enabling better AI/ML-powered insights with
complex data streams generated by Communication Service Pro- fewer resources," stated Avnish Chauhan, Chief Technology Offi-
vider (CSP) networks. The new release of AIP is built on an ad- cer at Mobileum. "This latest release steps up operators' 'low-code
vanced data lakehouse architecture and lays the foundation for capabilities, allowing citizen data scientists to create their own an-
"One Platform," "One Technology," "One Data Policy," and "One User alytical use cases and forecasts quickly and easily – bringing the
Experience." This foundation will allow customers to manage data power of machine learning and artificial intelligence to the entire
as a product, providing different functional stakeholders and do- organization." The Active Intelligence Platform simplifies data anal-
main-specific team members the ability to collaborate with com- ysis by removing the need for operators to manage and support
plete control and visibility over the data lifecycle. Users can rely on individual machine learning components, databases, and storage,
this data infrastructure to run quick, off-the-shelf BI analyses, while allowing CSPs to focus on their business. It is built using industry
data scientists can develop and test new machine learning models standards and open APIs for easier integration. And its cloud-na-
faster and with higher confidence. This release supports a wide set tive architecture integrates with any existing cloud provider – or it
of domain-specific applications for mobile roaming, network se- can be installed on-premises - allowing operators to leverage best-
curity, risk management, testing and service assurance, customer of-breed technologies. Each Mobileum application built on top of
experience, and data monetization. "Service providers have access AIP benefits from its analytical capabilities and insights. This new
version expands possibilities in a number of fields, such as in net-
work anomaly detection, root cause analysis, and trouble ticket-
ing, enabling a fully automated, closed-loop process. Additionally,
it enhances integrated risk management, enabling rich, real-time
insights and tight integration between security and fraud applica-
tions. "This is the kind of agility and flexibility that every network
operator needs in the era of 5G. The ability to cope with new data
formats, new business and deployment models, and new technolo-
gies on the fly is now possible with AIP," stated Mr. Chauhan.

102 JANUARY-FEBRUARY 2023