Page 28 - SAMENA Trends - Gitex Special 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

effectiveness through HR excellence.” The is the region’s most coveted recognition in across 20 specialist categories to honour
GCC GOV HR Awards, held in conjunction the field of human resources. The award organisations and individuals within the
with the 11th Annual GOV HR Summit 2023, recognises organisations and individuals region who demonstrated HR excellence.

Etisalat by e& to Invest Up to $194.4mln in Egypt in 2024

Etisalat by e&. will invest at least EGP 6
billion into the Egyptian market in 2024,
Asharq Business reported on September
7th, citing Chief Consumer Officer (CCO)
Ahmed Yahia. During a press conference,
Yahia expected the National Telecom Reg-
ulatory Authority (NTRA) to introduce new
increases in telecom services before the
end of this year. Yahia revealed that his
company submitted a request to the NTRA
to increase the prices of telecom and in-
ternet services by marginal rates that are
not equivalent to inflation rates. In 2022,
Etisalat Misr rebranded itself as Etisalat by
e&, in line with the rebranding of e& Group
in the Emirati market.

Mobily Pay, HMS Join Forces to Enhance Digital

Payment

Mobily and Pay Huawei Mobile Services guarantees that users can engage even more Huawei users to experience the
(HMS) and, a trailblazing name in digital with Mobily Pay's services without any future of digital payments. The Managing
payment solutions, have unveiled a glitches, setting new standards for digital Director of Huawei Consumer Business
partnership at the Seamless KSA event payment convenience. Moreover, Huawei Group, Eco Development and Operation,
vowing to revolutionize the mobile AppGallery will actively champion Mobily KSA, William Hu, said: "This partnership
payment landscape for Huawei users in Pay, elevating its visibility and accessibility exemplifies Huawei's commitment to
the region. At the heart of this partnership in the KSA market. This strategic move will delivering innovative solutions that
lies the integration of Mobily Pay into open doors for a broader audience, enabling improve the lives of our customers."
Huawei AppGallery, providing Huawei
users across Saudi Arabia with seamless
access to a diverse array of digital
payment services. With this partnership,
Huawei users now have the privilege of
effortlessly utilizing Mobily Pay's extensive
suite of digital payment solutions. This
development is poised to simplify daily
financial transactions, offering enhanced
convenience, speed, and security to users
in the KSA.
Seamless and secure
Central to this partnership is HMS’
unwavering commitment to delivering a
seamless and secure user experience.
Huawei has played a pivotal role by
providing vital technical support to ensure
the smooth integration of Mobily Pay into
the AppGallery. This technical prowess

28 GITEX SPECIAL 2023