Page 29 - SAMENA Trends - Gitex Special 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Hazem Alrashed, Vice President of Mobi- experience." This groundbreaking part- that combines cutting-edge technology
ly Pay, said: "Our partnership with Huawei nership signifies the relentless pursuit of with unbeatable convenience. The future
is a strategic move to bring Mobily Pay's excellence in digital payment solutions. of digital payments has arrived, and it's
services to a wider audience. We look As HMS and Mobily Pay join forces, users powered by HMS and Mobily Pay ushering
forward to offering Huawei users in KSA across Saudi Arabia can eagerly anticipate in a realm of exciting developments in the
a seamless and secure digital payment an elevated mobile payment experience world of mobile finance.

Omantel and Visit Oman Forge Strategic Part-
nership to Propel Digital Innovation in Oman's
Tourism and Tech Sectors

VisitOman.om, Oman’s digitally-native B2B inbound tourism portal utilization of Makasib points and further enhance the visibility
built for the global travel industry, has signed a Memorandum of of Oman's rich cultural offerings and experiences through these
Understanding solidifying a strategic partnership with Omantel, special offers to loyalty customers. Eng. Aladdin Baitfadhil, Chief
the leading provider of integrated telecommunication services in Commercial Officer of Omantel, expressed about this partnership:
the Sultanate of Oman. This alliance will significantly enhance "Our collaboration with Visit Oman marks a new era in customer
the value proposition of Omantel's loyalty program, Makasib, rewards. It is an unprecedented fusion of technology and tourism,
providing customers with even more exciting opportunities to designed to reward our loyal customers and promote local tourism
redeem their points for a variety of tourism and travel related businesses. Our customers are at the heart of everything we do at
experiences in Oman. Under this groundbreaking partnership, Omantel, and we are committed to providing them with innovative
Visit Oman is set to launch a dedicated portal on its platform solutions that enhance their experience. By integrating Makasib
exclusively for Omantel loyalty customers where Omantel's points into Visit Oman’s platform, we are taking our loyalty program
Makasib points will be integrated into the Visit Oman booking to new heights, adding greater value to each point and making
platform, providing the opportunity for loyalty members to rewards more accessible than ever." Omantel is keen to extend
redeem live bookings with instant confirmation. This streamlined the benefits of this partnership to its large customer base through
integration will facilitate a seamless redemption process for a variety of communication channels. The company will continue
Makasib points, allowing loyalty customers to effortlessly use its dedicated efforts to advocate for the utilization of Makasib
their earned points for an enriched array of Omani travel services points, underscoring the value of customer rewards and loyalty in
and products curated by Visit Oman. The Visit Oman portal will its journey towards a connected future. The partnership with Visit
feature unique rewards and special offers extended by local SMEs Oman reaffirms Omantel's commitment to continually enhance
in the Oman tourism sector. This exciting initiative aims to foster the value it offers to its customers and stakeholders and propel
growth and innovation among local businesses bolstering their Oman further into the digital future. Adding to the excitement
development and promoting Oman’s emerging tourism SME surrounding this partnership, Mr. Shabib Al Maamari, Managing
ecosystem on a national scale. Joint promotional activities will Director of Visit Oman, expressed his delight in a statement: "We
further enhance awareness and engagement surrounding the are truly proud to partner with Omantel, a company that shares our
vision of facilitating unforgettable experiences. This integration of
Makasib points into our platform signifies a major advancement
in our service delivery, offering an innovative way for Omantel's
loyal customers to experience the best of what Oman has to
offer." He further stated, "By providing a dedicated platform for the
redemption of rewards from local SMEs, we are not only creating
unique opportunities for Omantel's customers but also bolstering
the growth of our local economy. Our partnership with Omantel is
a testament to our commitment to drive technological innovation
within the tourism sector and support Oman's journey towards a
digital future." The partnership underlines Visit Oman’s ongoing
commitment to drive digital innovation in Oman's tourism sector
and brings Oman's rich tourism offerings to Omantel customers'
fingertips through a shared vision of fostering domestic tourism
and empowering local SMEs. Shk. Talal Al Mamari, Chief Executive
Officer of Omantel, and Dr. Hashil Al Mahrouqi, Chief Executive
Officer of Omran Group, were both present at the significant signing,
highlighting the collective commitment of key stakeholders in this
landmark collaboration.

29 GITEX SPECIAL 2023