Page 87 - SAMENA Trends - February 2022

REGULATORY & POLICY UPDATES SAMENA TRENDS

MVNO Developments

Russian retail giant Magnit is poised to trial Central and Eastern Europe (CEE) markets million). The deal includes roughly
its long-gestating MVNO in the first quarter via 1,800 branches. Ventocom will act as 120,000 fixed broadband/fixed voice/
of 2022. When live, the proposition will be the MVNE for the project. mobile subscriptions in the SME sector.
targeted at the company’s loyalty program Orange Morocco has launched a new XLN launched its XLN Mobile service in
users, who will be able to redeem loyalty digital sub-brand called YOXO. Orange December 2009, via the Hutchison 3G UK
points against the mobile service. As of 31 explains: ‘yoxo.ma is aimed at Moroccans network. Daisy Group does not currently
December 2021, Magnit operated a total who are looking for autonomy and the provide MVNO services, but does offer its
of 26,077 stores in 67 regions of Russia, privilege of extra-generosity. At yoxo. clients a ‘white-label offering from O2 and
serving around 14 million customers ma, everything is digital: ordering is done *Vodafone*’.
on a daily basis. In addition, 59 million online in a few clicks, payment is made Finally, Altice USA has reported that
customers are signed up to its cross- by credit card and customer interactions its Optimum Mobile MVNO unit ended
format loyalty program. Magnit received are supported by Djingo, the first robotic 31 December 2021 with approximately
an MVNO license back in 2020, with Tele2 virtual assistant.’ TeleGeography notes 186,000 mobile subscriptions, after net
Russia named as its likely network partner. that the YOXO branding is already used by adds of 5,000 in 4Q21 (+18,000 in FY 2021).
Austria will also see the launch of a new Orange in Romania, having been launched Quarterly mobile revenue grew 18.1% year-
MVNO in the coming months, in the form in September 2020. on-year to USD23.8 million while annual
of Raiffeisen Mobil, which will be launched In the UK B2B ISP XLN Telecom has been mobile sales increased 7.8% to USD84.2
by the Vienna-based financial of the same acquired by fellow business-focused million. At the end of 2021 mobile take-up
name. Raiffeisen Bank International (RBI) provider Daisy Group in a deal valued at reached just 4.0% penetration of Altice’s
currently serves 19 million customers in 13 approximately GBP200 million (USD272 residential customer base.

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