Page 28 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

protection against cyber threats such as
viruses, botnets and advanced persistent
security threats. It will also help customers
to reduce their CAPEX by eliminating the
cost of deploying and running hardware
on their premises as well as reducing
their OPEX of hiring additional operational
resources. “GO” will provide the needed
protection with a much lower cost. This
contributes to the transformation journey
of “GO” to better serve its business clients with quality of world-class standards.

Huawei Ranked Among Top 10 Most Valuable
Brands of 2022

Brand Finance has named Huawei among
the top 10 most valuable brands for 2022
in its recently published Brand Finance
Global 500 2022 report, jumping up 6
places from 2021 despite facing many
unforeseen challenges. The Chinese tech
giant has ranked the world’s 9th most
valuable brand for 2022. Its brand value
improvement defies the odds amidst the
heavy scrutiny it faces from the US. The
report from the London-headquartered
brand valuation and strategy consultancy
showed a staggering year-on-year growth
of 29% in Huawei’s brand value to $71.2
billion. Every year, Brand Finance puts
5,000 of the biggest brands to the test,
and publish nearly 100 reports, ranking
brands across all sectors and countries. annual Brand Finance Global 500 ranking most valuable industry, with a cumulative
The world’s top 500 most valuable and – now in its 16th year. As a whole, the tech brand value of close to US$1.3 trillion in
strongest brands are included in the sector is once again revealed to be the the Brand Finance Global 500 rankings.

Huawei Explores How Countries in The Middle East Region Can Take the

Lead in Digitization at The Inaugural LEAP Summit in Riyadh

During this week’s LEAP conference held digital transformation in Saudi society, in while Edwin Diender, CIO of the global
in Riyadh, Huawei showcased how a new line with Vision 2030 goals. The country energy business unit at Huawei, looked
generation of cutting-edge technologies aims to become one of the world's top 20 specifically at how the digitization journey
and applications will help nations to tech economies using digital to create a can support a global energy transition
achieve their digital transformation more diverse economy. Huawei’s rotating and carbon-neutrality goals. Steven Yi,
agendas successfully, sustainably, chairman Guo Ping delivered a keynote president of Huawei Middle East, said:
and securely. In addition to being a speech on the opening day of LEAP on how "As the host of LEAP, Saudi Arabia’s
strategic partner to the inaugural LEAP companies and countries in the region can digitization roadmap exemplifies the
conference, a number of international take a lead in global digital innovation. transformative role of technology across
Huawei executives participated in forums The synergy of modern technologies was all sectors of the society. The Kingdom has
throughout the three-day event. LEAP also explored by Frank Dai, president of put digitization on the fast track and is now
was held against the backdrop of rapid cloud business at Huawei Middle East, amongst the global pioneers in deploying

28 FEBRUARY 2022