Page 79 - SAMENA Trends - February 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Dubai RTA to Use Big Data to Screen Customer Needs

Dubai’s Roads and Transport Authority It requires a proactive understanding of identity in architectural designs of
(RTA) plans to use big data received customer needs and expectations along buildings. The initiative aims to study and
through customers relations management with the challenges they might face. It standardize the core elements of each
(CRM) system, call center, website and also requires identifying and carrying technical project in accordance with the
digital media in screening customers’ out improvements on existing services standard technical specifications and
reviews and trends related to RTA services and channels of delivering services. operational requirements. It also calls
on offer. In a meeting with directors at RTA perceives the need to develop new for studying and identifying the required
RTA’s Corporate Administrative Support service platforms that surpass customers’ areas for each element to ensure optimal
Services Sector, Mattar Mohammed Al expectations and add to their happiness. utilization of areas. The initiative compiles
Tayer, director-general and chairman of During the gathering, a presentation information relating to projects to use as a
RTA, stressed the importance of improving on project design standards manual of technical reference in verifying the optimal
RTA services to customers. He called for RTA’s Buildings and Facilities Department design and reviewing the architectural
simplifying procedures and reducing the aimed at standardize building facilities features besides reviewing the external
time of processing RTA’s transactions to and utilities was made. Due consideration details of buildings in terms of building
keep it at par with the top global practices. was given on highlighting RTA’s corporate materials, colors and engineering shapes.
Analyzing customers’ reviews and trends
is part of RTA’s digital strategy deliverables
of using big data in improving customers’
satisfaction. In the initial phase, views
and reviews received via the CRM system
and Twitter account will be analyzed and
geographical sources will be identified.
In a later stage, the process will cover
demographic analysis and spread across
all mass media channels. The meeting
reviewed the automation of customer
needs (FICI) to enable RTA customers to
obtain services customized to their needs
and preferences and more accessibility.
The system, the first of its kind among
government entities, lists and analyses all
data from different sources with the aim of
leveraging customers service experience.

Mobilis LTE Reaches all Algerian Provinces;

Passes 10M 4G Users

Algerie Telecom Mobile (Mobilis), (Autorite de Regulation de la Poste et
a 100%-held subsidiary of state- des Communications Electroniques,
owned Algerie Telecom, announced ARPCE), after Mobilis’ existing LTE
on its website that its commercial 4G network met the regulator’s minimum
LTE mobile network now covers all obligations of service quality and
48 wilayas (provinces) of Algeria, as coverage. Cellular market leader
of 1 February 2020, having switched Mobilis simultaneously announced
on network sections in 16 additional that it has passed the milestone of
wilayas. The full LTE footprint went ten million LTE subscribers, having
live under authorisation from the launched its 4G network in October
Authority for Regulation of Post 2016.
& Electronic Communications

79 FEBRUARY 2020