Page 40 - SAMENA Trends - February-March 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

management (CVM) initiatives. MobiLytix with user centered self-service design, has ready-built dictionaries of attributes,
AIx platform utilizes the full potential so they may unleash the potential of AI scores, algorithms and dashboards, along
of user centered self-service design to for maximizing the returns of the CVM with auto AI and auto ML operations
create a multi-experience AI development programs.” By leveraging Comviva’s features that cut implementation lead
workbench. With the AI Workbench, data Data Science-as-a-Service (DSaaS) times by half.” Comviva’s MobiLytixTM
scientists and marketers will benefit from offering, Communication Service Providers platform has two other major solutions
access to a library of embedded attributes, (CSPs) can implement market-proven AI - MobiLytixTM Real Time Marketing
models and algorithms. This reduces solutions and build and deploy model in (RTM) and MobiLytixTM Loyalty and
time to develop and implement AI/ML days and weeks rather than months for Rewards. Comviva’s MobiLytix™ Real Time
models for marketers. It also provides immediate activation. The solution can be Marketing (RTM) is a next generation
insightful data storytelling to understand used to increase the competency of CVM real-time interaction management and
customer responses in comparison to teams, accelerating the adoption of AI multi-channel marketing automation
predicted behaviors. Commenting on the technologies. Speaking on the occasion, platform that leverages advanced artificial
launch, Manoranjan (Mao) Mohapatra, Amit Sanyal, Executive Vice President and intelligence (AI) and Machine Learning
Chief Executive Officer, Comviva said, Chief Operating Officer, Customer Value algorithms to drive incremental revenue
“We noticed that many Communication Solutions, Comviva said, “With DSaaS for enterprises. The platform utilises real-
Service Providers are building customized and MobiLytixTM AIx, we are pleased to time transactional data in conjunction with
environment to power proprietary and introduce a powerful solution for both a rich unified customer profile to maximize
specialized data models. With DSaaS and marketers and data scientists who want the value of individual customers and
MobiLytixTM AIx, we are bringing to life to build, import or select their own models. their micro-moments of interaction with
ready-built models, to ensure faster time- The CVM AI Competency Center ensures the service provider. MobiLytixTM Loyalty
to-market and increased returns from collaboration among marketers, CVM and and Rewards is a comprehensive loyalty
their Customer Value Management (CVM) data scientist teams to achieve retention, management solution supporting the
programs. For Comviva, Mobilytix AIX is cross sell, upsell and acquisition goals much complete loyalty program lifecycle and
about empowering Telecom operators faster. The MobiLytixTM AIx workbench, reward partner ecosystem.

Eutelsat Entrusted Once Again by The European

GNSS Agency (GSA) to Host EGNOS GEO-4 Payload

The European GNSS Agency (GSA) has Civil Aviation Organization (ICAO). It is It showcases the unparalleled coverage
selected Eutelsat Communications especially important during critical flight of our fleet as well as our technological
(Euronext Paris: ETL) for the development, stages such as the final approach. Other expertise and reliability. Space technology
integration and operation of its next- transport means including maritime and continues to change the way we live, and
generation EGNOS GEO-4 service. The rail benefit from this EGNOS Safety of we are delighted to support the GSA to
contract agreed between Eutelsat and Life service. EGNOS also increases the ensure that European citizens get the most
GSA covers 15 years of service provision positioning accuracy for other land-based out of satellite navigation programs. We
and represents a total value of €100m, of applications, notably precision farming, are looking forward to collaborating on
which €85m subject to the confirmation geomatics, and land management. other projects of this nature with GSA.”
of funds allocated to the EGNOS program Eutelsat already operates the EGNOS Rodrigo da Costa, GSA Executive Director
from the European Union budget for the GEO-3 payload on its EUTELSAT 5 West added: “The GSA has awarded Eutelsat
period 2021-2027. EGNOS is the European B satellite which entered into service in the EGNOS GEO-4 contract to manage
Geostationary Navigation Overlay Service February 2020. Built by Airbus Defence this important payload that enhances the
that acts as an augmentation service to and Space, EUTELSAT HOTBIRD 13G GSA’s core mission to deliver reliable and
global positioning systems, to improve the satellite, which will host the EGNOS GEO- secure space-based services. Along with
reliability of positioning information. This 4 payload, is scheduled to be launched delivering economic benefits to innovative
is ensured by a crucial integrity message in the first half of 2022. Commenting on service providers and related businesses,
which is essential in aviation where the the agreement, Rodolphe Belmer, Chief satellite navigation is changing how we
Global Navigation Satellite System (GNSS) Executive Officer of Eutelsat said: “We are manage the mobility, safety and security of
alone does not satisfy strict operational delighted to have been entrusted once people and goods for Europe and beyond
requirements set by the International again by the GSA for this critical mission. in fundamental ways.”

40 FEB-MAR 2021