Page 22 - SAMENA Trends - February-March 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

For the Second Year in A Row, Mobily Is the Fastest Growing Among The

10 Most Valuable Saudi Brands

Brand Finance released its 2021 ranking Finance, the growth rate of the brand said the Brand Finance ranking testifies to
report for brands in the Kingdom of Saudi value of Mobily topped the list of the 10 the success of the ongoing, collaborative
Arabia where Mobily ranked seventh on most valuable Saudi brands and the list efforts of Mobily employees to leverage
the list of the top valuable brands in the of telecommunications companies in the the company's status and leading position
Kingdom, advancing two places since Middle East for the year 2021. Salman in ICT, both in the Kingdom and the Middle
2020 and four since 2019. The value of bin Abdulaziz Al-Badran, CEO of Mobily, East
the Mobily brand is now at SAR 4.8 billion, stressed that Mobily is pushing ahead
a 17% increase YoY. According to Brand with its growth strategy on all levels, and

Mobily Business Improves Customer Experience and Operational Efficiency
with Mobileum Credit and Collections Solution

Mobileum Inc. (“Mobileum”), a leading Mobily will be able to rely on its automated competitive environment, every customer
global provider of analytics-based roaming alerts and advanced dunning capabilities touchpoint can become a significant
and network services, telco security, risk to improve customer engagement and differentiator. Mobily is committed to
management, and testing and monitoring communication, providing valuable delivering excellent service and greater
solutions, is pleased to announce that it information to enable faster resolution, transparency to its subscribers. We are
is supporting Mobily Business to improve creating stronger customer relationships. very pleased to work with Mobily Business
its collections process while enhancing The solution will also enable a tighter and to help them improve their customer
customer experience. Leveraging customer risk management, allowing journeys, providing an advanced solution
Mobileum’s Credit and Collections Mobily Business to apply risk scoring, which that will create a next generation of
solution, Mobily Business can engage improves customer bad debt prediction. customer engagement and effectiveness,”
with customers across online interfaces, “As part of Mobily Business vision to stated Bernardo Lucas, Mobileum CMO.
mobile devices, and social networks to be the leader in the market and provide Mobileum’s Collection Assurance solution
resolve customer disputes faster and more our customers with the best customer brings out-of-the-box functionality that
efficiently, resulting in a more positive experience, we invest in enhancing our supports credit scoring, credit control,
experience for its valued customers. With digital infrastructure with our partners and debt collection processes. It assesses
Mobileum’s solution, Mobily Business to provide innovative digital solutions credit risks in real-time, automating credit
can monitor closely the efficiency of its that make us a pioneer in the region,” controls and collection policies through
credit scoring process, along with specific stated Majed Alotaibi, Chief Business & the configuration of dunning scenarios to
collections and dunning strategies. Wholesale Officer at Mobily. “In today’s ensure end-to-end debt control.
Mobileum’s automated solution allows
Mobily Business to replace tedious manual
tasks and disjointed collections systems,
speeding up responses to inquiries,
decreasing average handling times, and
reducing operational costs. This modular
solution improves recovery rates due to
its seamless integration with payment
platforms. It also tracks customer account
information and monitors customer
credits, usage, and debt in real-time. Its
intuitive interface allows users to configure
collection workflows and interactions
without support from IT. Mobileum’s Credit
and Collection solution is tailored for the
telecom industry, with proven capabilities
to shorten revenue collection timelines.

22 FEB-MAR 2021