Page 30 - SAMENA Trends - December 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Services, Tech Mahindra, said, “Customer business process and IT outsourcing. The Media & Entertainment, Retail & Consumer
experience is at the core of our business NEAT sits at the front-end of the vendor Packaged Good (CPG), Healthcare & Life
strategies and Tech Mahindra has been screening process and consists of a two- Science, Banking & Financial Services,
consciously taking efforts to build such axis model: assessing vendors against Transport, Hospitality & Logistics and
skills to enable clients in achieving superior their "ability to deliver immediate benefit" Manufacturing & Utilities. The approach is
business outcome. Telecom and Media to buy-side organizations and their "ability to understand the customer’s world, and
is one of our largest business verticals to meet future client requirements". partner more collaboratively to increase
and being positioned as “Leaders” by Ivan Kotzev, Lead CX Services Analyst with business value, deliver transformational
NelsonHall in their recent report, reflects NelsonHall, said, “With telecom clients benefits, bring in efficiency drivers through
on the transformational work done for demanding a shift to self-service and platform-based solutions, automation via
our respective clients based on our AAC next-gen automation, Tech Mahindra BPS robotics and artificial intelligence, and
(Automation, Analytics and Consulting) offers a combination of domain-specific ultimately focus on helping them gain
model. In line with our TechMNxt charter, IT expertise with deep CX sub-process success in an increasingly digital and
the acknowledgement also highlights knowledge. Its capabilities in digital disruptive world. As part of the TechMNxt
the synergy between Tech Mahindra and consulting, brand experience management, charter, Tech Mahindra has a deep focus
our portfolio companies (BORN Group, and customer behavior insights positions on leveraging cutting-edge technologies
BIO Agency and Mad*Pow) in terms of it very well to deliver the hyperdigital to deliver enhanced experience to the
collaboration and delivery of our digital customer support of tomorrow.” Tech customers and address real world
& technology driven solutions.". The Mahindra Business Process Services problems that can meet the evolving and
NelsonHall NEAT helps sourcing managers provides next-generation digital CX and dynamic needs of customers.
save time and money while enhancing back office services across multiple
the quality of their sourcing decisions in industries, which include Communication,

Zain KSA and Nokia Record Indoor 5G Speeds of
1.9Gbps during Trial

Finnish vendor Nokia has achieved what it
claims is a record indoor 5G speed in the
Middle East, having registered a downlink
rate of 1.9Gbps during a successful trial
of its next generation AirScale Indoor
Radio System (ASiR) at the headquarters
of mobile network operator (MNO) Zain
Saudi Arabia (Zain KSA). In a press release
regarding the development, it was noted
that the trial had leveraged the Nokia 5G
AirScale, which is an enhanced indoor
solution with a centralized and scalable
architecture. The speeds recorded were
said to have been achieved at 3.5GHz
‘including multi-band ASiR-pRRH and with
E-UTRAN New Radio – Dual Connectivity
(EN-DC)’. Commenting, Eng. Abdul to provide first class coverage for both across the Kingdom, enabled by more
Rahman AlMufadda, Zain KSA’s chief indoor and outdoor environments. Nokia than 4,600 towers. As previously reported
technical officer, said: ‘In line with Zain deployed its 5G indoor solution quickly, by CommsUpdate, the cellco launched
KSA achieving a pioneering position in with minimal disruption and achieved commercial 5G services in October 2019,
the regional and global telecoms map by incredibly high-speeds during this trial.’ with the first phase of the rollout being
rolling out the largest 5G network in the Meanwhile, as part of the press release implemented through a network of 2,000
Middle East, Europe, and Africa and fourth regarding the trial, it was also noted that towers that covered an area of more than
largest in the world, it is imperative for us the MNO’s 5G network now covers 50 cities 20 cities.

30 DECEMBER 2020