Page 17 - SAMENA Trends - December 2020

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stc Kuwait Receives 6 Awards During Arab Media Forum

Kuwait Telecommunications Company – by Danah AlJasem, General Manager of breadth of what we offer to the community.
stc, a world-class digital leader providing Corporate Communications at stc, on Our goal was to blend innovation in all
innovative services and platforms behalf of the Company. The award also that we do by collaborating with creative
to customers, enabling the digital served as a token of appreciation for the agencies. Having said that, we are keen to
transformation in Kuwait, announced innovative and creative ideas implemented continue supporting our society, as well as
that it received 6 awards during the 8th through the Company’s CSR program, various sectors, such as healthcare, sports,
edition of the Kuwait Creativity Award which included a range of sponsorship technology, and education, in addition to
2020 forum. The awards were presented and community-based initiatives. In her implementing our internal initiatives that
by the Arab Media Forum in appreciation role, Danah AlJasem said, “Accepting the engage the stc family.” In her concluding
of stc’s unique TVC productions, creative awards this year felt unlike the previous statement, AlJasem extended her gratitude
advertising concepts, as well as other years since this recognition was the to the Arab Media Forum organizers, with
initiatives introduced while implementing first of its kind under our new identity, a special thanks to Madhi Al-Khamees,
its effective CSR agenda. The Company stc, following our rebranding exercise. General Secretary of the Ara Media Forum.
released a statement indicating that The awards come as a testament to the stc launched several community-based
the honoring was officially announced dedication and hard work placed forth initiatives and awareness campaigns
during the ceremony held by the forum’s by stc throughout the year, in addition to during 2020. These included joining the
organizing committee. Held under the the steps taken to implement the digital people of Kuwait in welcoming the holy
patronage of Secretary-General of the transformation strategy and enhance month, sponsoring the Kuwaiti Football
League of Arab States, Ahmed Aboul Gheit, the range of innovative offerings to both Association in its various activities,
creative individuals, sponsors, participants, individual and corporate customers.” supporting the Kuwaiti Association
and volunteers were honored, with stc AlJasem added, “During 2020, we were for Learning Differences (KALD), and
amongst the top of the list. stc added, keen to enhance our leadership role in the launching 5G LIVEBUS, a safe and
“These recognitions come in appreciation local market by offering an array of new-to- innovative bus supported by super-fast 5G
of the various initiatives and continuous market and pioneering telecom services, connectivity. The Company also released
support stc has projected towards the leveraging the strong infrastructure several TVCs throughout the year that
Kuwaiti community throughout 2020. and wide coverage of stc’s 5G network. were recognized during the forum, which
Despite the unprecedented circumstances Throughout this time, we did not overlook included a TVC introducing stc’s new brand
witnessed locally and worldwide due to the our vital role of supporting and giving back identity, “Her Love is Known” produced
novel Coronavirus outbreak, stc continued to the Kuwaiti community.” In relation to by Doors Production in celebration of
to implement and adapt its effective CSR stc’s CSR agenda, AlJasem said, “In line Kuwait’s national day, and “Ramadan Lives
agenda.” The Company highlighted that with our CSR strategy, we focused, in our On” produced by Wunderman Thompson.
the honorable recognition was accepted various activities, on the diversity and

Zain Receives Six Awards at Arab Media Forum’s
Creativity Award

Zain announces it has received six personalities from the GCC and the wider (CAIT). Lastly, Zain’s flagship operation in
creativity awards at the Arab Media MENA region. During the virtual ceremony, Kuwait received the PR Creativity award,
Forum’s 8th Creativity Award -that Zain received a total of six awards, four which was presented to Zain Kuwait’s
recognizes creativity by Kuwaiti of which came under the TV Commercial Chief Corporate Communications and
organizations - in three categories: Creativity category for its most celebrated Relations Officer Waleed Al Khashti.
TVC Creativity, PR Creativity and Best TVCs of the year: Ramadan TVC, National Zain won a TVC Creativity Award for its
Government App. The event organized Celebrations TVC, Eid TVC, and its recent television commercial (TVC) to mark the
virtually over video conferencing, was held TVC on the heroic role of mothers during commencement of the Holy Month of
under the patronage of Secretary-General the pandemic. Zain also received an award Ramadan, which immediately amassed
of the League of Arab States Ahmed in the Best Government App category significant interest on social media
Aboul Gheit and witnessed the presence for “Shlonik” app, which the company platforms, with the 2.35 minute-long
many creative personalities in media and developed during the pandemic along commercial being the most searched and
advertising from across the region, as with the Ministry of Health and the Central viewed Arabic content across social media
well as many actors, artists, and public Agency for Information Technology platforms at the time, exceeding 12 million

17 DECEMBER 2020