Page 91 - SAMENA Trends - September-October 2020

ARTICLE SAMENA TRENDS

ARTICLE

Delivering On-demand Connectivity into the Middle East

Using the power of Software Defined
Interconnection®, Console Connect can help
carriers and enterprises connect faster and more
easily into the Middle East region.

The Middle East region has always been an important strategic gateway for
network traffic between Europe, Asia and Africa. Over the last ten years, the
region’s digital infrastructure has evolved enormously, leading to the arrival
of new data centres, internet exchanges and network providers.

At the same time, countries such as the UAE and Oman have emerged as
major business hubs that attract a large number of multinationals. As a
result, carriers are increasingly looking for fast and secure network access
into the Middle East region from key markets across Europe and Asia.

There has been significant interest from global carriers in leveraging the
network automation and connectivity capabilities of the Console Connect
Network-as-a-Service (NaaS) platform to connect into the Middle East.
The platform offers carriers a much simpler and quicker way to make layer
2 connections on-demand - and it lets them do that using a network they
trust.
Tarek Khalifeh
Director of Sales, Middle East and Turkey The automated Console Connect fabric is underpinned by PCCW Global’s
PCCW Global MPLS network, which is a Tier 1 IP network that offers extensive global
reach. This means carrier customers provisioning bandwidth on the Console
Connect platform can experience improved network performance, such as
lower latency and higher availability of guaranteed throughput.

Because PCCW Global’s network offers multiple routes between the Middle
East and Europe, Asia and Africa, carriers using the platform can also
experience improved network resiliency and redundancy when they connect
into the region.

Customers can find highly competitive pricing for bandwidth into the Middle
East on the Console Connect portal, which is fully automated and available
as a pay-as-you-go model. Carrier customers in the region can also resell
Console Connect and bundle services for their enterprise customers.

91 SEP-OCT 2020