Page 61 - SAMENA Trends - September-October 2020

ARTICLE SAMENA TRENDS

ARTICLE

Mobily Digital Transformation within COVID-19

Implications

Digital Transformation is a key pillar of
Mobily’s GAIN strategy. The ‘Digitalization’
end result at Mobily has been synonymous

with incremental gains rather than just rocking
the boat. Soon after GAIN came into effect, we
were engulfed by the COVID-19 pandemic,
which necessitated the need for accelerating
three years of digitalization across the entire
operating model in this year.

The Kingdom of Saudi Arabia’s citizen’s and residents are amongst
the leading users of global digital platforms like YouTube, Twitter,
Facebook and Snapchat with a wealth of a about 70% youth majority
population. This growing demographic is dominantly focused on
digital, and the pandemic didn’t leave a choice for the rest of the
population.

In an increasingly complex and toughly challenging market,
competition is high, Telco’s are not just competing for connecting
Omar S. Al Rasheed people anymore. Pervasive computing and software technology
Chief Digital & Experience Officer & A. Chief services, applications and platforms are constantly being launched
Strategy Officer and accelerating the ‘minimum expectations’ our customers have of
digital products.
Mobily
As a result, major Saudi brands were already implementing large
scale digital transformation efforts prior to the pandemic to improve
the quality of their services, deliver products that meet customers’
expectations, stand out from the crowd and also optimize their internal
processes increasing employees’ performance and satisfaction.

Large Saudi based companies have already begun this shift in the
last years. They’re focusing on investing and revamping their user-
centered design thinking innovation processes, creating internal
startup-like innovation teams, establishing “Google like” non-
corporate workplaces, attracting and retaining the niche talent whom
are necessary to deliver & actualize the kind of company performance
that facilitates long term digital success.

61 SEP-OCT 2020