Page 39 - SAMENA Trends - September-October 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

The team of STORM Technologies LLC workplace for a contact center specialist. an independent brand. Meanwhile, the
has been developing and implementing The platform enables robotisation of company will receive access to Nexign’s
automated digital customer experience service functions, support of interaction technological platform and will be able
management systems. These products via voice and digital communication to promote its solutions worldwide. “I am
provide omnichannel communications, channels, as well as automation of convinced that by becoming a part of the
which improve the quality of service and telemarketing processes, collection of Nexign ecosystem STORM Technologies
reduce the costs associated with user feedback, handling claims and scenario will find new opportunities for business
support. Currently STORM Technologies is automation of end-to-end business development, including the increase in
developing two flagship products: processes. customers from telecommunications
• Cascana platform – a software platform “Today, the introduction of omnichannel industry and the ability to enter global
that enables companies to rapidly platforms for telecom operators is a markets. For 10 years, our company has
create ergonomic universal workplaces guarantee of subscriber loyalty. It also been helping organizations from various
for employees in contact center, front means the ability to combine marketing and industries to automate contact center
office and customer interaction centers. customer services by creating products for business processes and improve service
The platform allows to combine the the needs of a specific user. I am confident quality and customer loyalty by optimizing
interfaces of a customer's existing that STORM Technologies' digital customer costs for service and sales processes. I
systems, communication channels and experience management solutions will be am confident that Nexign's technology and
security models for better customer an excellent addition to Nexign's product marketing expertise will accelerate this
experience. portfolio, and our joint offer will be in development,” comments Sergey Byakov,
• Cascana.Customer Engagement Center demand in the global market,” says Igor CEO of STORM Technologies.
product – an advanced omnichannel Gorkov, CEO of Nexign. According to the
platform for organizing a single deal, STORM Technologies will remain

Nexign Completed Migration of Subscribers in all Yota’s Branch Offices

Nexign a leading Business Support System (BSS) and Internet “The jointed project with Nexign and implementation of Nexign
of Things (IoT) solutions provider, announced the successful Network Monetization Suite allowed us to launch unique product
migration of subscribers in all branch offices of the Russian for the telco market called “The communications constructor” and
mobile broadband services provider Yota to the Nexign Network maintain high quality of our services while increasing the number
Monetization Suite – a versatile solution for real-time rating, of customers. In the past six months the new solution underwent
charging and policy control across all network services. Yota was unprecedented stress test. Due to the pandemic, traffic from
the first operator to offer its customers communication bundles business apps inside the network has grown 2.5 times,” said
configurable to minutes and gigabytes, as well as differentiated Andrey Zhikin, IT Director of Yota.“This Nexign project for Yota
payment for various types of traffic. Yota’s existing solution did is the first time when we implemented our solution in a telecom
not enable horizontal scaling, which meant that the company operator that uses a third-party billing system,” said Alexey
needed a scalable and flexible instrument for charging and policy Vedin, Director of Network Monetization Products at Nexign.
control inside the network. To increase effectiveness of its internal “Nevertheless, integration with Yota’s BSS systems was carried
processes, Yota opted for Nexign Network Monetization Suite, out with no impact on customers in all Yota branches, and without
which included solutions like PCRF (Policy and Charging Rules any failures or service interruption. At the same time, no additional
Function), RCAF (RAN congestion awareness function) and UDR modifications were required on the part of billing or other systems
(User Data Repository). As a result, Yota received future-proof and – all the needs of the operator were covered by the capabilities of
flexible solution, which fully met the business needs of the mobile Nexign’s solution.”
operator. Nexign Network Monetization Suite enabled Yota to
quickly launch new products and services with minimum cost for
their implementation. The system also has many open interfaces
and allows Yota to integrate new services easily, even if it involves
partners. Thanks to functional and technological capabilities
of the product, the company provides customer services even
in the conditions of congestion. After migration to the Nexign
solution, Yota reduced the total cost of ownership (TCO) by 10-
20% by saving on additional third-party licenses. Use of PCRF
function enabled Yota to reduce time to market (TTM) by 20% and
increase the fault tolerance by 40%, which allows the operator to
deliver great customer service and stand out from competition.

39 SEP-OCT 2020