Page 24 - SAMENA Trends - September-October 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Mobily Wins the "Best Digital Annual Report" Award In 2020

The Middle East Investor Relations Association (MIRA) crowned ceremony held by the association on this occasion. Mobily won
Etihad Etisalat Mobily with the award for the best annual digital the award in recognition of its commitment to implementing best
report in the Middle East for the year 2020 during the virtual reporting practices. The Director of Investor Relations Department
at Mobily ranked among the five best investor relations
practitioners in the Kingdom, while Mobily was also nominated
in the top ten for the award for the best annual printed report in
the Middle East. Mobily affirmed that it is harnessing its energies
to provide the best services to its shareholders and customers,
explaining that winning the award for the best annual digital
report in the Middle East reflects its commitment to adopting and
implementing the highest standards of disclosure and quality
in terms of content and design. It is noteworthy that the annual
event held by "Mira" is the largest for investor relations in the
region, and witnesses great competition between companies.
This year, this year provided a virtual platform for communication
between workers in the field to encourage discussions and mutual
dialogues on the most important market challenges and best
investor relations practices, in addition to educating participants
and interested parties about the importance of investor relations,
rules of transparency and institutional governance.

Mobily/ITC Consortium Kicks-Off 2030 Vision-Oriented SNFN Modernization
Project with Huawei

The Consortium of the main Saudi Telecom stringent Service Level Agreements
carriers, Etihad Etisalat (Mobily) and (SLAs). The state-of-the-art solution
Integrated Telecom Company (ITC) signed provided by Huawei offers the first end-
the agreement of the Saudi National Fiber to-end 120-channels in the region. Each
Network (SNFN) modernization project channel carries ultra-high and evaluative
with their partner Huawei. By building the capacity from 200/400Gbps and above.
first 5G and B2B-driven, ultra-broadband Furthermore, the Consortium’s next-
optical backbone network in the Middle generation network will provide customers
East, the SNFN project will contribute to a full resilient, end-to-end network with Access Product Line, adding “the Ultra C
the end-to-end network transformation flexible and automatic service provisioning. band 120-channels’ first commercial use
and agile automation strategy as part of “Flexible traffic adjustment and abundant in the Middle East indicates that the WDM
the 2030 Vision of the Kingdom of Saudi protection SLAs offered by SNFN are very backbone network has entered into the
Arabia. Already launched in the Kingdom attractive to B2B scenarios and use-cases, ultra-high-speed of 200G/400G era. In the
of Saudi Arabia, 5G has started bringing an which really evolves Mobily/ITC Ultra- future, we will keep on supporting Mobily/
avalanche of new business opportunities. Broadband optical backbone network” ITC in coping with service challenges in
The SNFN Consortium, established in 2007 commented Alaa Malki, CTO of Mobily. the 5G era by improving transport network
by Mobily, Bayanat Al-Oula and ITC to “Massive embedded AI monitoring and performance to provide the best service
become a main carrier in the Kingdom, has proactive network health mechanisms will experience and achieve greater business
started modernizing its entire transport help reduce the long time-to-market and success." This agreement will strengthen
network in order to become the most delivery time to a few seconds and improve the long-term strategic partnership
competitive in the Saudi Market and to add the service availability and enhanced between Consortium members and
more value to end-users. The new network Customer Experience,” said Ahmed Al- Huawei towards fulfilling the 2030 Vision
shall offer comprehensive features Anqari, CTO of ITC. "Huawei has maintained by creating more success stories in the
to address the enormous challenges its technological innovation in the optical region and enriching the digitalization of
facing the emerging 5G era and the ever- network field,” commented Richard Jin, society.
increasing business traffic demand with President of Huawei Transmission &

24 SEP-OCT 2020