Page 64 - SAMENA Trends - October-December 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

ZTE to Collaborate with SAMENA Council in Helping

Shape ICT Frameworks & Policies in the Region

The SAMENA Telecommunications Council ZTE aims to proactively participate in
has announced that ZTE, with its presence shaping telecommunications policies
in more than 160 countries, serving global and regulatory frameworks across the
telecom operators, government and Middle East, South Asia, and North Africa
enterprise customers, and consumers, has (SA-ME-NA) region, while equipping
joined its membership of Operators and ZTE to better position its role as a key
Tech Providers to help enhance ecosystem enabler in fulfilling national ICT visions
development and strive toward achieving and accelerating expansion of the digital
sustainability within the ICT industry. ZTE market. Sun XueZhi, CEO of ZTE Middle East,
is committed to actively embracing the sharing his thoughts on ZTE’s decision
digital construction wave, accelerating to become a member of the SAMENA
its transition towards “connectivity Council, stated: “ZTE’s membership in the
+ computing,” thereby driving the SAMENA Council provides direct access
company's high-quality development. In to potential business partners, operators,
the field of connectivity, ZTE has achieved and regulators. This facilitates networking,
industry-leading competitiveness in key partnerships, and business growth
technologies and products and continues opportunities, aligning with ZTE’s Middle
to evolve around next-generation ICT East expansion strategy, especially in Sun XueZhi
technologies such as 5G-A, all-optical Saudi Arabia and surrounding regions. We CEO of ZTE Middle East
networks, and 6G. In the computing power look forward to being able to proactively an established platform for stakeholder
field, ZTE has comprehensively deployed contribute to SAMENA Councill’s collaborations, brand enhancement, and
new technologies such as general platforms, work with other Member for building new legacies in cooperation
computing, intelligent computing, and large companies, exchange industry insights, and industry enablement for the benefit of
models, possessing the ability to provide showcase innovations and advancements all stakeholders, SAMENA Council warmly
full-stack solutions including hardware in technology, and being an active Member welcomes ZTE and we look forward to a
infrastructure, software platforms, large- of the Council’s community.” Bocar BA, new era of multi-stakeholder inclusion and
scale model capabilities, and industry AI CEO & Board Member, SAMENA Council, ICT-development focused collaboration-
application adaptation. In the terminal welcoming ZTE Middle East’s decision to building throughout the region. ZTE joins
field, ZTE has proposed the concept of “AI join as Member of the Council, stated: “ZTE a highly esteemed community of key Tech
for All,” launched an AI-driven full-scenario is an important digital technology players Providers in the world that are valued
intelligent ecosystem 3.0, and released and has multiple areas of leadership Members of the SAMENA Council.” With its
a variety of innovative products and where greater brand visibility and greater established and industry-wide recognized
technologies. By joining SAMENA Council, collaboration work can be achieved. As aim of addressing telecoms ecosystem
priorities, enabling access to greater
region-wide collaboration in digitalization
and digital transformation, the SAMENA
Council actively advocates on behalf of
its Members and engages closely with
private-sector stakeholders, including
regional Operators and Regulators, and
Policymakers. The SAMENA Council is
pursuing improved policymaking, agile
regulation, and close collaboration among
the digital ecosystem players, and is using
its strong advocacy support mechanism to
address issues, such as those relating to
spectrum, revenue-generation, innovative
offerings, and the overarching need for
accelerated digitization and sustainability
in digital development, investments,
operations, and the environment.

64 OCT-DEC 2024