Page 41 - SAMENA Trends - November-December 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

President – BFSI, HLS and Corporate offer multilingual, multichannel, voice & Mahindra, said, “In line with our strategy
Development, Tech Mahindra, said, “WAH non-voice customer care, sales, retention, of expanding our US presence to provide
CXM is undergoing disruptive changes social media moderation and technical high quality digital customer experience
due to the pandemic and has given rise support to customers across verticals. services, we are very happy to welcome
to exponential demand in the market. The Felix Serrano, Chief Executive Officer, the Activus Connect team to the Tech
acquisition of Activus will fill a whitespace, Activus Connect, said, “We could not be Mahindra family. This acquisition will
with their unique delivery model, disruptive more excited about the significance of enable our customers to rapidly scale and
platform, and expertise in the WAH CXM today’s announcement, and what it means operate by leveraging the Work at Home
industry that will add significant value to for our valued team members, customers, model. We believe that together we will
Tech Mahindra’s offerings and capabilities. and the Tech Mahindra family. As a leading continue to push the limits on providing
We welcome Activus employees into the provider of employee based, 100% work- superior outcomes for our customer.”
Tech Mahindra family and look forward to at-home solutions, the synergies between As part of the NXT.NOWTM framework,
achieve great success together.” Founded Activus Connect & Tech Mahindra will Tech Mahindra aims to enhance human
in 2018 to reimagine the customer usher in a new chapter of Customer centric experiences for businesses. This
experience, Activus Connect offers Experience Management (CXM) powered means focusing on investing in emerging
outsourced customer experience (CX) by Virtual CX. I see today as the beginning technologies and solutions that enable
solutions and SmartVirtual™ technology of a new-new, a realization that Virtual digital transformation to better meet the
to support and elevate chat, email, phone, CX is core to the continued evolution of evolving needs of its customers through
text, video, and social experiences. The our industry.” Birendra Sen, Business our DigitALL framework.
acquisition will enable Tech Mahindra to Head, Business Process Services, Tech

Yahsat Announces Global Agreement with Ericsson
to Boost Telecommunications Technologies,
Automation and IoT Sales and Services

Al Yah Satellite Communications Company
PJSC ("Yahsat" and, together with its
subsidiaries, "the Group") listed on the
Abu Dhabi Securities Exchange ("ADX")
(SYMBOL: YAHSAT) (ISIN: AEA007501017),
the UAE's flagship satellite solutions
provider, today announced a group-wide
partnership with Ericsson (NASDAQ:
ERIC) to provide private network, data and
internet connectivity services across the
oil and gas, mining and ports industries.
The integrated solution provides secure,
reliable and low-latency local connectivity
to deploy Industry 4.0 use cases on
a single network while ensuring that
sensitive data remains on-site. Yahsat
and Ericsson will offer integrated solutions
focused on critical connectivity to address
industry challenges, including the lack of will play a vital role in completing the existing and prospective customers. Ali
network separation for communications, technology and connectivity ecosystem Al Hashemi, Yahsat Group CEO, said, "We
high running costs, and data speed needed for automation and IoT adoption are delighted to collaborate with Ericsson
and coverage limitations. Under this in these industries. The partnership to deliver comprehensive integrated
agreement both parties will co-market and leverages Ericsson’s telecommunications communications solutions to the oil
expand their sales of several important and technology leadership position for and gas, mining and ports industries.
applications such as remote sensing, these critical industries which often Leveraging our combined areas of expertise,
video surveillance, UAVs and drones, operate in remote locations. Yahsat and we are confident that we will play a key role
geo-positioning, backhaul solutions Ericsson will further expand their private in overcoming the access and connectivity
for offshore oil rig sites, and general network presence across the region challenges facing these critical industries
data connectivity. The solutions offered and provide value-adding services to and further build upon our strong value

41 NOV-DEC 2021