Page 43 - SAMENA Trends - November-December 2019

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Facebook Changes Corporate Logo to Distinguish

Products from Main App

Facebook’s new wordmark can change
colors to reflect the product it’s associated
with. Facebook’s logo is getting a refresh.
The social media giant said it’s changing its
corporate logo from one that’s synonymous
with its main Facebook app and website to
one that can better mesh with the other
products it owns and operates, including
Instagram, WhatsApp and Oculus. Antonio
Lucio, Facebook’s Chief Marketing Officer,
said in a blog post that the new branding
-- which has the Facebook name spelled
out in a different font than the one that’s
adorned its namesake service for years --
was “designed for clarity, and uses custom
typography and capitalization to create
visual distinction between the company
and app.” The new logo is designed to pair looking into whether Facebook purchased and WhatsApp so users know they’re part
with its various services, changing color Instagram and WhatsApp to stifle of Facebook. Currently, Instagram’s login
to match the product it’s accompanying, competition and if these actions harmed screen says it’s “from Facebook” but the
such as green for WhatsApp or the consumers. The company has also faced information is in gray text. With the new
purple and orange hue that’s associated calls from politicians and even a co- change, the word Facebook is all capital
with Instagram. The move is also a sign founder to split WhatsApp and Instagram letters and includes colors associated
that Facebook is trying to make it more from Facebook. At the same time, with Instagram at the bottom of the
obvious to consumers that it owns other Facebook is working on a way for people login screen. “People should know which
social networks and messaging services. who use Facebook Messenger, Instagram companies make the products they use,”
In October, the Pew Research Center direct message and WhatsApp to send Lucio wrote in the blog post. “This brand
released a survey that showed only 29% messages to each other without having change is a way to better communicate
of Americans know Facebook owns both to switch apps. The new branding makes our ownership structure to the people
WhatsApp and Instagram. The change it more pronounced that Facebook owns and businesses who use our services to
comes as the Federal Trade Commission Instagram and WhatsApp. The tech giant connect, share, build community and grow
and multiple state attorneys general are said in August it was rebranding Instagram their audiences.”

Facebook and Banglalink Join Forces to Bring Digital Empowerment to
Women

Banglalink, digital communications service of December, the program will be held in great initiative,” Upanga Dutta, the Chief
providers in Bangladesh, has joined forces 180 garment factories in Gazipur, Savar Commercial Officer of Banglalink said.
with Facebook to train women with less and Narayanganj areas. More than 16,000 As a part of Banglalink’s Digital Literacy
access to digital facilities on how to women will benefit from this initiative, a Program, earlier it launched similar
participate in the digital world in a safe and press release from Banglalink said. “We campaigns with Facebook and GSMA (the
responsible way. The recently launched believe that one of the most effective Global Mobile Industry Association), which
campaign ‘Learn More, be More’ will train ways of eradicating digital divide from the saw significant outcomes in eradicating
women from selected communities on society is to ensure women’s participation digital divide. In addition to providing
how they can use Facebook for free. In in the digital movement. The campaign customers with quality digital services,
addition to receiving the training, they will will encourage participants to explore the Banglalink will keep playing a pioneering
participate in educational workshops on world of internet and embrace the digital role in digitalizing Bangladesh by building
health, safety, child education and saving way of life. We are grateful to Facebook for an inclusive digital infrastructure in the
money. Scheduled to be run till the end coming forward and being a partner in this country, the press release said.

43 NOVEMBER 2019