Page 19 - SAMENA Trends - November-December 2019

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MEMBERS NEWS

STC Launches Its Unified Brand in KSA, Kuwait
and Bahrain

STC has launched its new unified brand of STC’s employees,” said Eng. Nasser communication, and information
identity in Saudi Arabia, Kuwait, and Sulaiman Al Nasser, STC CEO. He also technologies. “STC’s infrastructure makes
Bahrain to enhance its performance stressed that the new brand is in line with it a leader in digital empowerment for
and role as a leading digital enabler the company’s progress in the digital the public and private sectors in Saudi
in the region, and set forth on a new transformation of digital payments, media, Arabia, thus strengthening the Kingdom’s
journey. Since its establishment in and entertainment, in order to keep up with reputation in the Middle East and around
1998, which marked a milestone in the the digital revolution and rapid changes the world,” he added. On the role of digital
communications and technology sector, in the communication and information empowerment in promoting local content,
STC set the record over the past 21 years technology sector. Eng. Al Nasser also Eng. Abdullah Al-Kanhl noted that the
for success in privatization and expansion explained that the new STC brand company launched its strategy for local
projects in Saudi Arabia and the region. translates its role and innovative services content through the “Rawafed” program
On this occasion, STC announced new that enable businesses in different sectors in 2017, which contributed about 4 billion
offers for its customers, including free to work more efficiently and economically. riyals in supporting local content and
international roaming in Saudi Arabia, The new identity also enhances STC’s localization of the technology industry,
Kuwait and Bahrain, 10GB of data free brand value as the most valuable in the pointing out that the company has worked
and 100 free international call minutes Middle East in 2019 according to Brand nearly a decade to support resettlement
in all three countries. “STC’s new brand Finance, in addition to its ranking among opportunities in different sectors such as
identity marks a new journey in digital the world’s top 50 digital companies optical fiber networks. He noted that the
services we are embarking on to enrich according to Forbes ranking. Eng. Al business incubator “InspirU” supports
the lives of our customers and employees. Nasser stressed that STC will continue to youth innovation projects through providing
The group is proud of its beginnings in be a leader in the field, providing the best them with financial and qualitative support
Saudi Arabia and success in Kuwait and services and products and the newest in partnership with experts from Silicon
Bahrain, thanks to the Saudis, Kuwaitis, technical solutions, in order to meet Valley, as well as providing all capabilities
and Bahrainis who represent the majority present and future needs in entertainment, for these promising projects. He said:
“Today, InspirU embraces 28 projects with
investments amounting to 60 million SAR,
while the market value of these investments
is 300 million SAR. We are proud that
InspirU’s supported projects have
achieved 16 million users and contribute
to creating 160,000 jobs, including part-
time jobs.” Eng. Mohammed Al-Abbadi,
Vice President of Strategy Execution and
Corporate Performance, explained the
journey of changing STC’s brand, saying:
“Launching our “DARE” strategy was part
of STC’s journey in digital transformation
and growth with new paths. As part
of this journey, we decided to launch
the new brand for STC group to enable
digitization and open new paths beyond
telecommunications, which is an extension
of the development and transformation
process that STC has been working on for
years. The development of the Group’s new
brand will be accompanied by a new start

19 NOVEMBER 2019