Page 62 - SAMENA Trends - March 2020

ARTICLE SAMENA TRENDS

ARTICLE

Securing your Digital Business with Innovation in a

Connected World

Innovation and digital transformation was always at the core Etisalat considers security as an integral
of our strategy to ‘Drive the digital future to empower societies’
putting our efforts on providing innovative solutions enabling part of its service framework and
connectivity and mobility. has embedded fundamental security
capabilities within each offering to comply
Today we are able to play a greater role in the digital lives of
consumers and enterprises with the backbone of a robust and one with the highest security standards.
of the most advanced, fastest and widest network in the region.

With the move towards a digital economy, an increasing amount Etisalat considers security as an integral part of its service
of consumer and citizen data will be stored digitally due to the framework and has embedded fundamental security capabilities
large number of transactions carried out online by companies, within each offering to comply with the highest security standards.
individuals as well as government departments. The importance
and impact of cyber security has increased with more and more Digital security in a connected world
businesses adopting digital services and platforms. Digital security spans across securing customers’ assets,
infrastructure, identity in a connected world. With its SMB focused
Every customer who interacts on the internet is in a way or another digital security propositions, Etisalat is helping its customers
already using the cloud (i.e. infrastructure outside its office). While secure their networks and connectivity, data and applications, and
sending an email or browsing the web, they are accessing data on user devices and platform with various type of solutions,
the cloud. Cloud-based security solutions or using intelligence • Cloud firewall: Etisalat’s Business Edge internet bundles come
from the cloud, which has become integral to protecting daily with an in-built cloud firewall that ensures your network is
activities. protected and users only have access to sites approved by the
company’s management.
Therefore digital security spans across securing customers’ • Endpoint security: All broadband services have one or several
assets, infrastructure, identity in a connected world. While most Windows/Mac endpoint security antiviruses bundled without
SMBs are aware of the cyber-security risks, the biggest challenge extra fees.
they face is the rising number of targeted attacks with increased • Mobile security: All business users can download the Etisalat
complexity. application on Android where Etisalat has embedded mobile
antivirus by default or free of cost.
In this scenario, Etisalat plays a role of a trusted service partner • Email security: Etisalat has stand-alone email security for mail
that provides them access to the best-of-breed security server owners or Office 365 subscribers to ensure there is no
technologies ‘as a service’. malware and users have less spam.

62 MARCH 2020