Page 42 - SAMENA Trends - July-August 2023
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ARTICLE  SAMENA TRENDS

        Cyber resilience                        Artificial Intelligence and machine learning can be leveraged
        To mitigate this ever-present and growing
        cyber  threat,  organizations  need  to be   to play a pivotal role in detecting and mitigating cyber threats
        proactive.  Cyber resilience,  distinct  from   in real time,  while  regular updates  and patching  can keep
        cybersecurity, refers to the ability to detect,
        respond, and recover from a cyber incident   systems up to date, which is a simple yet effective way to
        promptly while causing the least disruption   mitigate potential security threats.
        to operations.
                                             forefront  of cybersecurity innovation   The use of cyber threat intelligence boosts
        It is advisable for organizations to partner   and implementation.  Earlier this  year, we   proactive defense  by predicting potential
        with  cybersecurity  specialists  to bolster   announced  our operations  in  Kuwait  and   threats,  improving  situational  awareness,
        cyber  resilience.  This  approach is  even   Jordan received International Organization   and aiding informed decision-making. It is
        more  effective  when  engaging  with  a   for  Standardization  (ISO)  certifications   also advised that continuous cybersecurity
        company such as ZainTech, which is active   for  their respective cloud and security   monitoring be  implemented,  offering  real-
        across  the  entire  cybersecurity  lifecycle,   operations  stacks.  This  endorsement   time  detection  of threats,  and  reducing
        and  therefore  has  a  deep  knowledge  and   provides  peace of mind internally  and   the  potential  for damage by  initiating
        understanding  of potential  cyber threats   externally to customers and partners, that   immediate responses.
        and solutions.                       ZainTech is implementing the highest levels
                                             of security management over its systems.   Cybersecurity as an economic enabler
        Partnering with ZainTech                                                 In  a  modern   world  where  digital
        ZainTech possesses  a wealth  of industry   At  ZainTech,  we  also  recommend  board-  transformation holds  the  key to further
        expertise  and  collaborates  with  leading   level  representation  of cybersecurity   economic  development,  securing  digital
        cybersecurity  vendors,  showcasing  within  organizations,  given  that  digital   infrastructure is akin to securing business
        its  commitment  to staying  at  the   transformation  has  grown to  become   and economic success.
                                             critical to the ongoing operational success
                                             of entities.                        For  us  to  benefit  fully  from  digital
           It is advisable  for  orga-                                           transformation, an end-to-end approach to
           nizations  to partner  with       Mitigating cyber threats            cybersecurity is required, with an ongoing
           cybersecurity      specialists    We  believe  that  mitigating  cyber threats   monitoring and  proactive  security  stance
                                                                                 adopted, securing the foundation on which
                                             requires  strategic  planning  and  ongoing
           to  bolster  cyber  resilience.   vigilance,  with organizations advised   economic  activity can occur  successfully
           This approach is even more        to  consider  cultivating  a  security-aware   and sustainably.
                                             culture in which employees at all levels are
           effective  when  engaging         educated about the potential risks and their   Digital transformation is powering the most
           with  a company such as           role in preventing cyber attacks.   significant changes to business processes
           ZainTech, which  is active        Artificial Intelligence and machine learning   ever witnessed since the industrial era, and
                                                                                 with this overwhelming potential comes the
           across the entire cybersecu-      can be  leveraged  to play a  pivotal  role  in   requirement to ensure the integrity of digital
           rity lifecycle, and  therefore    detecting  and  mitigating  cyber  threats   ecosystems  and operations.  Companies
                                                                                 such as ZainTech are best  positioned  in
                                             in  real  time,  while  regular  updates  and
           has  a deep  knowledge  and       patching  can  keep  systems  up  to  date,   the  Middle  East  to support  organizations
           understanding  of  potential      which  is  a  simple  yet  effective  way  to   across the region to leverage the gains of
           cyber threats and solutions.      mitigate potential security threats.  digitization while ensuring they are secure
                                                                                 and enabled to progress and succeed.






















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