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Tech Mahindra to power Mobily’s Loyalty Programs with Generative AI

Driven Automation Capabilities

Tech Mahindra, a leading provider of digital execute high-impact loyalty marketing to build an innovative Loyalty Program that
transformation, consulting, and business programs for Mobily’s customers. Ram places a strong emphasis on delivering an
re-engineering services and solutions, Ramachandran, SVP & Head – Middle East exceptional and personalized customer
signed a strategic partnership with Etihad & Africa, Tech Mahindra, said, “In the rapidly experience.” Manoranjan (Mao) Mohapatra,
Etisalat (Mobily), a leading technology evolving telecom landscape, maintaining Chief Executive Officer at Comviva, said,
media and telecom (TMT) company in customer loyalty is a formidable challenge, “Personalizing experiences is key to
Saudi Arabia, to deliver best-in-class loyalty accentuated by the industry’s intense building consumer trust and successful
programs for individual and business competition and the quest for innovation. loyalty programs. Our MobiLytix™ Rewards
customers. With a focus on elevating Our partnership with Mobily has the solution shall unlock the power of data
customer loyalty programs, the partnership potential to set new benchmarks in loyalty science and enable the delivery of new
will deploy Comviva's GenAI-powered next- management, and we look forward to the customer experiences by seamlessly
generation MobiLytix™ Rewards to revamp possibilities it presents. By combining blending advanced AI, gamification, and
Mobily’s Neqaty loyalty program. Comviva, our efforts, we aim to create leading data-driven insights. We have always been
a Tech Mahindra company, is the global loyalty programs on a global scale and at the forefront of creating cutting-edge
leader in customer experience and data pave the way for a brighter future in this loyalty solutions, and this partnership further
monetization solutions. Tech Mahindra rapidly changing landscape.” Through this solidifies our dedication to pushing the
will utilize its extensive expertise in digital partnership, Tech Mahindra will provide boundaries of what's possible.” Comviva’s
transformation and market presence to digital transformation capabilities that MobiLytix™ is one of the leading marketing
ensure the successful deployment of will evolve with the loyalty system needs, platforms globally that unifies customer
Mobily’s loyalty programs. It will provide seamlessly integrating with the Mobily engagement, data science, and intelligent
Mobily with a single platform that supports ecosystem and third-party platforms. automation capabilities within a single
both earning and redemption points journey Yousef A. Alsuhaibani, CIO at Mobily, said, platform to execute campaigns in real-time
for its customers. The implementation, “As a leading digital innovator in Saudi and at scale. By engaging customers with
coupled with an intuitive app built on Arabia, we are dedicated to positioning the right message at the right time across
MobiLytix™ and web access channels, will Neqaty among the top loyalty programs any channel, organizations can improve
provide a seamless customer experience globally. We are thrilled with our strategic customer experience, increase customer
for both end users and businesses. partnership with Tech Mahindra and lifetime value, and drive revenue growth.
Additionally, the partnership will provide looking forward to reshaping the landscape With over 300 million deployed customer
gamification, digital marketing technology, of rewards programs for our customers. base, MobiLytix™ has a proven track record
and advanced business analytics to Together, we are embarking on a journey of customer success.

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