Page 13 - SAMENA Trends - Jan-Mar 2024

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MEMBERS NEWS

stc Recognized in Top 150 Most Valuable Brands
in the World and the Most Valuable Telecom
Brand in the Middle East

stc Group, an engine of digital
transformation, has been acknowledged
as the most valuable telecom brand in the
Middle East for the fourth year in a row and
in the top 10 strongest telecom brands in
the Middle East, according to a landmark
report from BrandFinance. The group is
also the strongest brand in Saudi Arabia.
Every year, Brand Finance tests 5,000 of
the world’s biggest brands, and publishes
over 100 reports, ranking brands across all
sectors and countries. The world’s top 500
most valuable and strongest global brands
are included in the annual Brand Finance
Global 500 2024 ranking. The report states
that stc has shown impressive growth
with its brand value increasing by 12% to
USD13.9 billion. Being recognized as the
149th most valuable brand, in the Global expansion of its 5G network, with 3 billion for 8.5 billion SAR (€2.1 billion), making
500 ranking makes stc the first consumer SAR of added investment. This enabled stc Telefónica’s largest shareholder. All
brand in the Middle East to enter the stc to deploy 5G network capabilities in in all, this achievement came as a result
150 most valuable brands globally. The over 75 cities throughout the Kingdom, to stc Group growth strategy which is
group has increased by 10 places from equipping over 90% of major cities with 5G delivering world-class connectivity to
159 in 2023.In 2023, stc witnessed the technology. Led by a growth mindset, stc is Saudi Arabia and beyond. The group
highest levels of success the Group has expanding internationally through strategic growth mindset enables it to identify
witnessed since its inception. stc saw global acquisitions. One significant and deliver cutting-edge technologies,
significant progress in developing digital acquisition was the 9.9% stake in Spain's continuously expanding the scale and
infrastructure, particularly through the Telefónica Group, which was acquired scope of our product and service offering.

stc Group Receives Contributors Award in Cybersecurity at MWC 2024 in
Barcelona

stc Group, a global leader in digital award. Commenting on the stc Group’s threats that compromise voice and SMS
transformation, has been awarded the prestigious recognition, Abdullah Alowini, communications. As a result of this
GSMA T-ISAC Contributors Award at the Supply Chain VP at stc said: “This award program, stc Group’s executive team
2024 Mobile World Congress (MWC) is a testament to stc Group’s expertise collaborated closely with GSMA on strategy
in Barcelona, Spain. GSMA, a lobby in telecommunications security, and our development for intelligence sharing and
organization representing the interests of commitment to sharing in-depth knowledge mitigation of global telecommunications
mobile network operators, selected stc for the benefit of the entire mobile cyber cybersecurity through the development of a
Group among 150 telecommunications security community. We are grateful for this comprehensive, protective framework. stc
and mobile operators worldwide for recognition.” In 2023, stc Group was selected Group is a sponsor of MWC 2024, the largest
their contributions and leadership in by GSMA to be one of six companies and most influential connectivity event in
the field of cyber security. stc Group’s pioneering the T-ISAC SS7 Operator the world, which is being held in Barcelona.
achievement marks the first time a mobile Focus Group, which focuses on mobile
operator outside of Europe has won the cyber attacks and telecommunications

13 JANUARY-MARCH 2024