Page 73 - SAMENA Trends - January-February 2023

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Satellite Pay TV Landscape in the Arab World: The Four MENA-based

Providers Compete to Stay Relevant

A new report from Arab Advisors Group has been released to competitive forces in the region. Satellite pay TV providers need
provide a business analysis of the four MENA-based pay TV to reshape their business models in response to competitive
providers targeting the Arab World. Arab Advisors Group analyzed forces and digitization of the broadcasting industry. According to
a historical comparison of the airtime, packages and fees, content Arab Advisors Group’s report, MENA’s satellite pay TV providers’
and channels, and interactive services of the satellite pay TV respond was fourfold. The MENA-based satellite pay TV providers
providers under study for the duration between 2014 and 2022. which cater to the Arab World launched their own OTT streaming
In addition, the report analyses satellite pay TVs’ response to its applications, launched multi-screen platforms, implemented price
segmentation to their offerings, and entered into partnerships
with telecom operators to provide telecom subscribers with their
offerings, bundled with telecom services. Arab Advisors Group
analyzed the four satellite pay TV providers (Al Majd, beIN, GOBX,
and OSN) from 2014 to 2022, building on our previously published
reports. This report includes a historical comparison of the airtime,
packages and fees, content and channels, and interactive services
of the four satellite pay TV providers. On the fees front, three of the
four providers under study increased its monthly average package
fees in 2022, in comparison to their average fees in 2016. As for
their airtime, one satellite pay TV’s provide airtime dropped in 2022
by around 39%, compared to its airtime in 2016; the remaining
providers witnessed an increase in their airtime during 2022,
compared to their airtime in 2016.

SAP Pakistan Discusses Role of Cloud Migration in Digital Transformation

Saquib Ahmad, Country Managing Director of SAP Pakistan,
highlighted the importance of cloud migration for businesses
looking to undergo digital transformation. Ahmad emphasized the
cost-effectiveness, efficiency, and security that cloud migration
can provide for companies looking to manage their applications
and data. SAP leads business in enterprise software, has a strong
presence in various business sectors in Pakistan. Ahmad noted
that the usage of technology has changed dramatically in the
post-COVID-19 world, making cloud computing a necessity for
companies of all sizes. He also mentioned that SAP is working with
government institutions to improve time-efficient processes and
provide evaluative options for decision-making. When asked about
the flexibility of SAP solutions, Ahmad stated that the company
offers tailored solutions to meet the specific needs of its clients.
He also emphasized the importance of data security, assuring that
SAP installations come with security paradigms in place to combat
cyber theft and fraudulent activities. In addition to the benefits of
cost-effectiveness and data security, Ahmad emphasized the
infinite space available on the cloud and the ability for companies
to work on the same project with fewer glitches. He also touched on
the issue of change management and the reluctance of employees
towards digital transformation, announcing free-of-cost training for
students of several educational institutes as a means to digitally
strengthen the economy of Pakistan. Overall, Ahmad emphasized digital transformation and that SAP is well-positioned to provide
that cloud migration is essential for companies looking to undergo effective and secure solutions for businesses in Pakistan.

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