Page 29 - SAMENA Trends - January-February 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& Enterprise Recognized as a Leader By IDC in Business and Industrial
IoT

e& enterprise, part of e& was recognized by
International Data Corporation, a premier
global provider of market intelligence, for
its positioning in the ‘Leaders’ category
of the GCC IDC marketscape for business
and industrial IoT (Internet of Things)
consulting and system integration services.
This industry-wide acknowledgement was
mainly for its capabilities that are in line
with global counterparts and its unique
approach to delivering IoT services and
solutions to enterprises and government
customers by bringing 5G connectivity
and IoT/AI capabilities to offer end-to-
end solutions. e& enterprise offers IoT
solutions and services through the newly
formed company e& enterprise iot & ai
(previously known as Smartworld). e&
enterprise iot & ai brings the combination created the necessary tools to automate a variety of pricing models, including OPEX
of Internet of Things and artificial some of its delivery processes, along with models and joint-investment models with
technologies to transform companies into methodologies and frameworks to deliver customers. Etisalat Group has changed its
data driven organizations in order to make end-to-end IoT projects. It is implementing a brand identity to e&, effective on February
better decisions, offer efficient services, plan to significantly increase its capabilities 2022. Its strategy aims to accelerate
and remain sustainable. “We are honored around data analytics and AI, and to growth through the creation of a resilient
to be recognized in the global leadership improve its user interface development business model represented by Group’s
quadrant and attribute this success to and delivery capabilities. Additionally, the main business pillars. The telecoms
our customers and partners who play a company plans to venture into new markets business currently continues to be led by
critical role in encouraging us to push the through both organic and inorganic means etisalat by e& in the Group’s home market
boundaries of innovation and success. to deepen its capabilities and increase its and e& international markets, upholding the
Thanks to our team of experts, having footprint across the wider MEA region. Group’s rich telecoms heritage, bolstering
both technical and business knowledge Due to the relative strengths of its delivery the strong telecoms network and
across various industries and verticals, capabilities and its strategic vision, the maximizing value for the Group’s various
who enabled us to accelerate growth and company is positioned in the "Leaders" customer segments. Ramping up the
become validation of our vision, strategy category of GCC IDC MarketScape for digital services for individuals to elevate
and solutions in the IoT segment,” said business and industrial IoT consulting their digital-driven lifestyle, e& life brings
Alberto Araque, CEO, e& enterprise iot & ai. and systems integration services vendor next-generation technologies through
“This is also in line with our commitment analysis, 2022.” Krishna Chinta, Program smart platforms in entertainment, retail and
to providing our customers with innovative Manager, Telecommunications and IoT, financial technology. e& enterprise focuses
services to adapt and navigate a changing IDC Middle East and Africa. The company on maximizing value through its end-to-end
business environment. We have continued also has an IoT partner program to bring solutions in cybersecurity, cloud, Internet of
to invest significantly in our people and new partners into its ecosystem to co- Things (IoT) and Artificial Intelligence (AI),
resources to be well equipped to provide create IoT solutions and explore joint sales as well as deploying mega projects, in order
this impactful growth, now and into the opportunities. e& enterprise has opened to enable the digital transformation of
future.” The company's IoT solutions include innovation centers and co-creation labs governments, large-scale enterprises and
connected assets, surveillance, smart and in Dubai and Abu Dhabi to showcase its corporates. e& capital allows the Group to
sustainable cities, retail and payments, digital services delivery capabilities and co- focus its efforts on driving new investments
smart and safe home, Industry 4.0,and create IoT solutions with its customers. The while maximizing shareholder value and
digital health solutions. “e& enterprise has company is differentiating itself by offering strengthening the Group’s global presence.

29 JANUARY-FEBRUARY 2023