Page 20 - SAMENA Trends - January-February 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

in a row, according to Brand Finance's Glob- Kingdom and the region. Lastly, we are in digital transformation in various sectors
al 500 2023 report. Over the last five years, stc Group as the leading digital enabler and grow in new paths. The Group’s diver-
the brand's value has increased by almost in the kingdom and the region and due to sified investments is a testimony of stc’s
twofold, from $6.2 billion in 2017 to $12.3 the infinite support provided to the com- commitment to its strategy and our aspira-
billion in 2022. This achievement results munication and information technology tion to create an integrated digital system
from the brand's outstanding performance sector by our visionary government, will to enrich our customers’ experience and
in maintaining its leadership position and continue to achieve our ambitious strat- contribute to achieving vision 2030 goals.
enhancing its commercial strength in the egy (DARE 2.0) and seek to enable the

stc is the Most Valuable Telecom Brand in the Middle East, with a Value of
$12.3 Billion, According to Brand Finance

stc Group, the leading digital enabler in the region, $6.2 billion in 2017 to $12.3 billion in 2022. This Middle Eastern brand in
has succeeded in maintaining the first rank as achievement results from the brand's outstanding the study, profiting from
the most valuable brand in the Middle East in the performance in maintaining its leadership position the robust future growth
telecommunication sector, for the third year in a and enhancing its commercial strength in KSA and given its dominance in its
row, according to Brand Finance's global 500 2023 the region. In addition to being the most valuable home market. The "Brand
report. Thanks to the group's success, continuous brand, stc Group ranked among the fastest-growing Finance" report also clas-
expansion, and growth since the "Dare" strategy brands in the region with a growth rate of 16.7% sifies brands worldwide
launch in 2017. Over the last five years, the stc Bank also increased by 27.5%, climbed 25 by measuring brands'
brand's value has increased by almost 100%, from places in the Global 500 ranking, the most by any strength globally, using the
"Brands Strength" index,
external factors, and busi-
ness performance. It also
includes an evaluation of
all companies' activities re-
gionally and internationally.
stc Group is considered to
be the strongest brand in
the Kingdom of Saudi Ara-
bia, Bahrain, and Kuwait. It
is worth noting that, Brand
Finance is a world leader in
brand valuation, and every
year it ranks the strongest
and most valuable brands.
It evaluates more than
5,000 brands in all sectors
and regions every year.
Moreover, the report "Brand
Finance Global 500 2023"
includes the 500 most
valuable brands worldwide.

stc and solutions by stc Validates AWS Snowball Edge Computing to deliver
PMN & MEC offerings to enterprise customers

stc, the leading digital enabler in the region, disconnected and transportable fashion. to the enterprise customers. Private edge
announced the successful validation of stc, in collaboration with solutions by stc, computing provides an integrated platform
AWS Snowball Edge in stc Lab, a device validated the solution powered by AWS to that enables connected world applications
with on-board storage and compute power provide MPN and cloud computing services and services to be deployed across private
for select AWS capabilities. Snowball at the edge of stc 5G network. By locating wireless networks. Private 5G network, is
Edge can do local processing and edge- AWS compute and other select services at a service that enables telecom operators
computing workloads to help stc, to the edge of the communications service to help enterprises set up and scale
deploy Mobile Private Networks (MPN) provider network, operators can bring private mobile networks in their facilities
and MEC offerings at the edge, in a fully their enterprise solutions offerings closer to augment or as an alternative to existing
20 JANUARY-FEBRUARY 2023