Page 58 - SAMENA Trends - February 2022

ARTICLE SAMENA TRENDS

The time is ripe to use AI with other improved using AI. Tech Mahindra is Time Marketing. It is an AI powered real-
technologies to address the optimal successfully delivering many programs time interaction management and multi-
design of the physical layer, complex which are helping customers to achieve channel marketing automation platform
decision-making, network management, significant quantified benefits. In ASEAN that delivers proven top-line results for
and resource optimization tasks in 5G and Europe region, Tech mahindra worked CVM marketers.
networks. with CSPs to improve their net promoter
scores (NPS) by identifying the issues in Yabx, aims to enable the underserved with
Tech Mahindra has developed an end- to- the network and customer care centers. limited credit history to get fair access to
end innovative, secure, and automated The identification led to automation and financial services tailored to their needs.
cloud Platform called “netOps.ai”, powering improvements of many processes that Yabx's core purpose is financial inclusion,
Telco Networks to empower operators helped CSPs position themselves as and it manages the entire customer’s
to accelerate digital transformation and the preferred CSPs in the Geography. In credit lifecycle starting from acquisition to
enable rapid deployment of 5G Networks. another use case, we digitized the old settlement.
The details can be accessed at netOps.ai – contract documents so that AI robots read
Powering Telco Networks. the documents resulting the re-rating of Worldwide artificial intelligence (AI)
many contracts, and therefore an increase software revenue is forecast to total $62.5
The different functions in CSPs are also in the top line by 0.5%. The usecase was billion in 2022, an increase of 21.3% from
ramping up to cater to evolving business enhanced to identify the orders that 2021, according to a new forecast from
needs. CMOs are under continuous exceed the defined cycle time to improve Gartner, Inc.
pressure to innovate new products, the revenue realization and recover the
improve customer retention, improve bills for the uncharged used services. The As per the recent studies by Forbes
campaign effectiveness and increase solution was automated and designed to industry forecasts and other quantitative
customer satisfaction. CDOs and CIOs learn and improve. Numerous benefit- assessments of the progress of AI:
are in dire need to improve infrastructure, driven usecases leverage AI and Analytics • 63% of executives whose companies
reduce human dependencies, release to make organization processes smarter have adopted AI report that it resulted
low productive assets, improve customer every day. in increased revenues in the business
response time, proactively reduce areas where it is used
customer calls and reduce revenue “As per stats, the potential impact of • 44% of executives say AI has reduced
leakages. Implementation of integrated Artificial Intelligence in the Middle East will costs
and ingrained AI and Automation has reach $320 billion by 2030. Additionally, • 76% of executives report they struggle
helped innovate and terminate many long- with the current AI trends in the Middle with how to scale AI
standing issues. East, we can expect annual growth of 20 to
34% across the area. In essence, there are ample opportunities
As per the surveys by Gartner, Delloite and to put AI at work and solve legacy
PWC the functions where AI have taken CSPs who are advance in AI adoption problems. CSPs should start the AI journey
firm positions are: are in a journey to Industrialize the AI. as soon as possible. Delaying and waiting
• Operations Tech Mahindra is implementng AI Assets for technology to mature is not a good
• Service-operations management and registers, complete MLOPs journies, AI idea. Org-wide AI adoption needs ample
optimization governance and democratization. Tech time as it needs contextualizing. Generic
• Contact-center automations - moving Mahindra invested in open source platform implementations will not produce desired
toward more predictive actions ACUMOS.org and has built an enterprise results. AI adoption requires a clear long-
• Growth and Customer Experience version GAiA™. GAiA™ is the enterprise AI/ term strategy that goes through multiple
• New Product-features and optimization ML platform offering from Tech Mahindra, phases. These phases include defining
• Churn management, Campaign built upon the open-source Acumos™ business drivers, identifying, re-imagining,
management, Customer-service platform for an enhanced end-to-end CX. and re-engineering the existing processes,
analytics and Customer segmentation Acumos™ is an open source AI lifecycle selecting the right technology, integrating
• Risk modeling and analytics management platform, co-created by Tech with the ecosystem, employee training,
• Fraud and debt analytics Mahindra & AT&T in collaboration with and building closed-loop feedback with
Linux.Foundation. continuous learning systems. Those
Tech Mahindra has been an early adopter organizations which started early have a
of AI and Automation with a mature Tech Mahindra’s Subsidiary Comvivia distinct advantage over the competition.
assessment methodology for CSPs used AI powered platforms to solve real They are now in the phase of building AI
to baseline and identify the business time marketing automation and to enable assets libraries, AI Governance, and Ethical
processes that can be automated and the finance inclusion, MobiLytix™ Real AI.

58 FEBRUARY 2022