Page 53 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Zong 4G and PTA Join Hands to Promote Gender Inclusion in ICTs

standard work from home model for
call center staff; Career & development
opportunities for female graduates through
GTO program; Meaningful celebration of
Intl. Women’s Day every year; Focus on
mental and physical wellbeing of female
employees (sports, gym, yoga, breast
cancer awareness, and more); Facilitation
services for working mothers and State-
of-the-art day care facilities; Setting up
of digital labs, vocational training centers
for girl students ; Digital training of women
through Punjab Skills Development Fund
(PSDF); Enablement of female doctors
through Sehat Kahani; CSR Ambassador
Program for Zong female volunteers to
uplift women in society. Zong strongly
Zong 4G - Pakistan’s cellular and relentlessly to build and promote a more believes that women play an integral role
digital services frontrunner and the gender inclusive workplace and society. when it comes to a progressive society
CSR leader in the local ICT arena – has Besides giving them a chance to prove their and realization of the Digital Pakistan
signed an agreement with the Pakistan mettle at some of the most critical roles, vision. That is the reason why Zong has
Telecommunications Authority (PTA) to the company provides women with an been accelerating women’s inclusion and
promote gender inclusion in the workplace equal opportunity to excel at the workplace empowerment, and taking the lead on this
and beyond. Since its inception, inclusion and in society. By focusing on Inclusive front in the ICT sector. The gender inclusion
of women at all levels of employment and Growth, Zong has played a pivotal role in agreement with PTA will help Zong broaden
society has been as critical to Zong’s CSR the uplift of women within and outside the its horizon further and explore fresh and
as social responsibility has been to Zong’s organization. Some of Zong’s initiatives innovative avenues to not only to include
professional ethos. The partnership with for women’s inclusion and empowerment more women in the workplace and give
the Pakistani telecom regulator further within and outside the workplace include: them the chance to grow in their careers,
broadens this very vision of gender Call centers with 49% female staff (both but also work for their enablement and
diversity. Zong has always worked Pakistani and Chinese); International- empowerment in the society.

Saudi Arabia to Develop Cooperation in Digital Economy with Bahrain,

Finland

meeting, which was held on the sidelines
of the LEAP conference being held in
Riyadh, they discussed ways to strengthen
cooperation between the two countries in
digital economy and opened investment
prospects. They also discussed ways
to support digital entrepreneurship and
develop sustainable and green technology,
Saudi Press Agency reported. Al-Swaha
met separately for similar talks with
the Finnish Minister for Development
Cooperation and Foreign Trade, Ville
Skinnari. They reviewed the Kingdom's
digital strategy and stressed the need
Saudi Arabia's Minister of Communications the Bahraini Minister of Transport and to strengthen bilateral cooperation and
and Information Technology Abdullah Communications and President of the exchange expertise in the field.
Al-Swaha held talks with Kamal Ahmed, National Space Science Agency. During the

53 FEBRUARY 2022