Page 47 - SAMENA Trends - August 2019

ARTICLE SAMENA TRENDS

taxation policies and systems increases of the audiovisual and media services interoperability and standardization and
administrative efforts and costs for legislations and rules is required, with introduce an e-government to oversee this
merchants. In a level-playing field, a new special focus on the protection of minors, whole ecosystem.
innovative taxation system should govern advertising rules, privacy and copyrights
transactions between suppliers, vendors protection. Data is a key catalyst for economic growth,
and consumers. innovation and digitization across all
As security, privacy and copyrights are markets. ICT contribution is vital to store,
2. Environment becoming the real hurdles in this digital explore, analyze, monetize and make the
A level-playing field should rely on a word, joint efforts from all key stakeholders best out of data. Innovative solutions and
high-speed, affordable and reliable shall combat illegal content, increase technologies such as cloud computing,
infrastructure, from one side allowing visibility over collected personal identifying virtualization, big data, analytics and
innovative services to flourish, and on data, fight redistribution of copyrighted artificial intelligence are major contributors
another side safeguarding consumers’ content and increase transparency for to building a data economy.
rights to privacy and personal data paid advertisement versus natural content,
protection. ICT networks are well positioned especially on social media platforms. In the digital economy, interoperability
to provide the backbone for such an These measures can reinforce the trust and ensures effective communication
infrastructure. However, competition and security in digital services and in handling between digital platforms, interfaces,
user demands are still pushing towards of personal data, which constitute a major devices, networks and data repositories.
lower prices and better quality of services. milestone in achieving a successful digital It reduces obstacles between digital
The ICT sector and telecommunications realm. components, resulting in a more efficient
in particular, are undergoing structural connection across solutions and borders.
changes to cope with the new trends and 3. Economy and Society Standardization has an essential role to
market requirements. In the coming few years, most economic play in increasing interoperability of new
activities will depend on digital technologies within a level-playing field.
A consistent market approach to spectrum ecosystems. Digitization of processes, Public administrations, governments
policy and management, a balanced interfaces and business models would offer and institutions are striving to achieve
regulatory framework for all ICT and unprecedented opportunities to all sectors. higher citizens’ experience, reduce
OTT players, incentives for investments Digital economies and societies will costs, and increase transparency while
in high-quality broadband networks experience intelligent transport systems, maintaining a higher level of security and
and an effective regulatory institutional smart grids and metering, automation economic stability. Converging towards an
framework are the main characteristics of of everything, sustainable use of natural e-government, would make it easier later
a productive ICT environment. resources, healthier environments, smart on to connect official authorities across
cities, developed healthcare, mobile the globe, interconnect business registers,
Rapid technological changes and the education… thus improved well-being of unify taxation systems, connect digital
development of new business models are citizens. gateways and process e-contracts and
having a very high impact on the media e-signatures. Which shall create a user-
landscape. The ways users are accessing, Embracing the digital transformation of friendly global e-government platform for
streaming and buying audiovisuals are economies and societies require building citizens and businesses across the globe.
completely shifting. An imperative update a data-driven economy, encouraging

47 AUGUST 2019