Page 68 - SAMENA Trends - April 2020

ARTICLE SAMENA TRENDS

Speed is everything when ideally while the customer is still at the
register.
it comes to fraud detection
and prevention. If a larger Allow for Fallback to Other Channels to
than normal charge occurs Reach Consumers Quickly
One size does not fit all. If you consumer
or one outside of your does not take action via one channel,
consumer’s region, you such as SMS, reach out to them through
a different channel, like voice. Having fall
need to act quickly to either back solutions in place further cements
remedy the issue or ensure your ability to prevent fraud.
the charge was in fact from Soon, consumers can look forward to
your consumer. receiving next generation messaging like
rich communications services (RCS) to
In addition to checking for carrier changes, communicate with companies. With RCS,
also look for phone line type. Is the phone companies will be able to have richer, more
number a landline or mobile? For mobile engaging conversations with consumers
an SMS message to verify spending can while also leveraging artificial intelligent
be delivered quickly to consumers. For chatbots. Mobile messaging is a perfect
landline numbers, you’ll need to call to way to reach consumers on any mobile
verify transactions. By removing landlines
numbers, you won’t waste spend sending Soon, consumers can
text messages that will bounce and not look forward to rec-
reach your consumer. You can learn eiving next generation
more about identity and authentication
capabilities here. messaging like rich
communications services
Send Timely Alerts channel with effective, personalized
Speed is everything when it comes to fraud (RCS) to communicate communication with consumers.
detection and prevention. If a larger than with companies. With
normal charge occurs or one outside of RCS, companies will be While the world we’re currently living in is
your consumer’s region, you need to act full of complexities and bad actors seeking
quickly to either remedy the issue or ensure able to have richer, more to take advantage of the terrible situation,
the charge was in fact from your consumer. engaging conversations companies can work with their consumers
Once you’ve pre-established line type for to keep them protected from fraud attacks.
numbers, you can quickly react to potential with consumers while If you’d like to discuss how to keep your
fraud with text-to-voice capabilities for also leveraging artificial consumers fraud-free, I invite you to leave
landlines and SMS messages for mobiles. a comment so we can connect to find a
These alerts need to happen in real-time, intelligent chatbots. solution.

About the Author
Lisa Paccione is responsible for leading the sales and revenue growth for Syniverse’s full portfolio of Connect, Engage and Exchange solutions for enterprise customers
across the Americas market. Previously, as Vice President, Sales, Global Sales Development, she managed global sales of Syniverse’s roaming, messaging and real-time
intelligence solutions for the enterprise market. Ms. Paccione has more than 20 years of experience in technology sales and served in a number of senior sales positions
prior to joining Syniverse in 2009. Previously, for over six years, she led sales at VeriSign in positions that included Director of Sales, Strategic Account Director and Director
of Enterprise Sales for Messaging and Mobile Media. Earlier, she was Regional Vice President of Sales for a startup named Exault (later acquired by VeriSign), and prior to
that served in account manager positions at Netrex Secure Solutions (later acquired by IBM) and Ameritech (now AT&T). Ms. Paccione has completed executive management
coursework at Kellogg School of Management and holds a Bachelor of Science in business administration and management from Providence College.

68 APRIL 2020