Page 6 - SAMENA Trends - April 2020

FEATURED SAMENA TRENDS

stc Speaks to SAMENA Council

Saudi Telecom Company (stc) Deploys Digitization as

Antidote to Corona-virus Outbreak

stc conducted a careful study of its
potential impact and implications
based on the cases of affected
hotspots, and concluded that the
faster and farther we capitalize

on digitization, the more effective
containment will be.

stc Group’s response to coronavirus outbreak in Saudi
Arabia has proven positively that digital transformation
is not a luxury but a necessity in the era of the Fourth
Industrial Revolution. “Technology can help to keep
the curve flat. Until universal vaccine discovered, We
rely primarily on extending digitization as antidote to
virus outbreak” Said Eng Nasser Al-Nasser stc Group
CEO.

“Our ambitious digital offerings and having them
available to clients across sectors was our key
differentiator during the COVID-19 situation. By doing
so, we offered much-needed support to government
initiatives, sustained business and encouraged
households to stay at home,” He added.

Al Nasser confirmed that before COVID-19’s arrival
into Saudi Arabia, stc conducted a careful study of its
potential impact and implications based on the cases
of affected hotspots, and concluded that the faster
and farther we capitalize on digitization, the more
effective containment will be.
Eng. Nasser Bin Sulaiman Al Nasser
stc GCEO When the government started enacting precautions,
including lockdown and social distancing, stc saw an
immediate 1000% surge in education portals traffic,
177% increase in visits to health portals, and 70%
increase in mobile app downloads. Social media visits
also grew by 73%, videogaming activity surged by
171%, and TV content consumption grew by 41%, said
Al-Nasser.

“A rapid and carefully targeted response was required
immediately. We took the decision to elevate our
network’s capacity to maximum levels by distributing

6 APRIL 2020