Page 27 - SAMENA Trends - November-December 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

endorses VIVA’s leadership stance in the aim to strengthen ties between VIVA and and social media platforms. Thus, we came
local and regional telecommunication/ICT its customers and the community as a up with innovative and unique ideas, not
market in line with the fast-moving digital whole.” She added: “This also reflects the only limited to commercial marketing, but
transformation process, and the high big efforts exerted by different divisions at also those that embed awareness, national
level of creativity that VIVA has reached VIVA to push clear communication with our and social informative messages.”
through its participations in various customers and the public through different
campaigns and national activities, with an advertising methods, business channels

VIVA Wins Award of “Telecommunication Services Deal of the Year”

VIVA, a world-class digital leader providing
innovative services and platforms to
customers and enabling the digital
transformation in Kuwait, and a subsidiary
of STC Group, has been announced as a
winner of “Telecommunication Service
Deal of the year” at the 18th Annual
M&A Advisor Awards in New York on
Tuesday, November 19th. The award
was presented to VIVA representative
Mr. Wassim El-Hayek General Manager
of Investor Relations and M&A. This
year, over 200 nominees, representing
over 500 companies, became finalists
for the awards. An independent judging
committee of 28 top M&A industry experts
determined the ultimate recipients of the
awards. On this occasion, Mr. Mohammed
Bin Abdulmohsen Al-Assaf, CFO at VIVA
said, “This prestigious award reinforces
VIVA’s stance in the market since it
was chosen from over 500 participating
companies to receive this honorable
award which represents the best of the
M&A industry in 2019. VIVA’s positioning
in this major event, where it was the only
company from the Middle East, was the
result of the company’s first success in the
field of acquisitions, which translated into
the acquisition of Qualitynet the leading
internet service provider in Kuwait.” He and legal in cooperation with the best local sectors and departments that support
added: “VIVA has adopted the highest and international consultancy firms. I would its plans and activities. The acquisition
professional standards for the completion like to thank our advisors who contributed of Qualitynet allows VIVA to capture the
of this transaction through its M&A to this success, especially NBK Capital growth potential in the business market
Department within the Finance Sector. In (Financial Advisor) and Meysan lawyers and enable the great talented people of
addition, this transaction went through and legal consultants (Legal Advisor) for VIVA and Qualitynet for the journey towards
several stages and challenges in order their professionalism in completing this fully integrated products and services and
to reach the best results and achieve the transaction.” He continued: “VIVA is always innovative solutions in line with the digital
desired objectives through the process of eager through its robust strategy to play a transformation.”
the evaluation and due diligence covering leading role in applying best practices and
all aspects including financial, technical professional standards across all VIVA

27 NOVEMBER 2019