Page 33 - SAMENA Trends - May-June 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Orange Jordan Launches a Unique Digital Experience Through “jood

Orange” App

Orange Jordan launched an integrated, lines local subscribers, and enabling feature in “jood Orange” app provides users
digital experience focusing on ease, quality Jordan’s visitors and tourists to subscribe an instant, direct communication channel
and customer choice of services provided to the internet and mobile services needed available 24/7 with customer services,
through its new app, “jood Orange”, a new during their stay even before arriving. The as subscribers can chat to inquire or ask
model in the Jordanian market offering press conference featured a presentation for help in the application’s services, to
a wide range of the company's digital that highlighted the use and offerings of the ensure fast, easy support in all possible
services to its subscribers, to be the first unique digital experience provided through ways. The company also offers discounts
of its kind in the Kingdom, and an added- “jood” that ensures ease and speed, to for subscribers who invite others to join
value driven solution from the company, build on the great success that Orange the application. Al Dawoud affirmed that
in a press conference held on Wednesday, achieved through its previous and current the most prominent advantage of “jood
June 1, attended by the Secretary-General applications. The application offers a wide Orange” is granting full freedom to new
of the Ministry of Digital Economy and range of services including easy, digital subscribers to choose based on their
Entrepreneurship, Samira Al-Zoubi, self-registration, choosing the mobile needs and preferences, stressing that
deputizing for the Minister, Ahmad Al number, the choice to look for a mobile the application is digital in every sense,
Hanandeh, CEO of Orange Jordan, Thierry number, special prepaid mobile offers, and with many exclusive features for “jood”
Marigny, Chief Consumer Market Officer purchasing bundles to cater to their needs subscribers such as up to 100% discount
at Orange Jordan, Naila Al Dawoud, and preferences. The new SIM card will be on monthly line subscription when their
partners and media representatives. delivered to the subscriber’s doorstep as friends subscribe to “jood Orange” lines
Marigny said that the idea of bringing all they choose from either the regular delivery using their promo code, reflecting the
the company’s offers and services into an or the express delivery feature to save time company’s commitment to continuously
integrated, easy-to-use, application stems and effort, with several payment options enhance customer experiences and keep
from the company’s keenness to harness upon delivery including cash, visa or Orange users and subscribers connected to all that
its advanced solutions and its role as a Money e-wallet. “jood” is fully digital and matters to them in the easiest and most
responsible digital leader in the Kingdom’s connected to the Orange Money e-wallet, efficient ways possible. “The application
digital transformation, in addition to to bring various services and benefits using is an extension of Orange Jordan’s
attentively listening to what its customers a safe, fast digital payment method, in line successful apps, amid the growing number
really want. The CEO of Jordan noted that with the application’s all-digital spirit. The of smartphone users, which has reached 6
the design of “jood” stands out as the fruit application also offers subscribers the billion globally, and the rising significance
of all the studies conducted through Orange option to modify services and pay for the of smart applications in various fields,
channels, to better understand the needs subscription, as Orange Jordan seeks to evident by the number of applications on
and interests of customers, adding that the enhance and enrich customer experiences Google Play and the App Store, which has
new application will start by serving prepaid across the Kingdom. The “click to chat” reached around 7 million,” she added.

33 MAY-JUNE 2022