Page 95 - SAMENA Trends - March 2020

ARTICLE SAMENA TRENDS

pressure of Internet services, both in pure
communications and in entertainment
services.
The other way looks more promising, and
enjoyed proven success at earlier stages.
Telcos are already monetising their access
to end users by building alliances with key
entertainment service providers as a retail
channel. Direct carrier billing together
with dedicated service-data bundles are
becoming a relatively common feature.
5G architecture, along with the growing
sensitivity of services to underlying
infrastructure, will help CSPs to enrich
this collaboration stream and acquire
an additional role in value generation by
opening up network quality management
capabilities to their partners as a sellable
asset. Building on the adoption of SCEF
in the 4G era, 5G NEF – and proper
Another aspect to consider here is the to local and specific apps. Currently, the monetisation of its capabilities – may
growing interest in private networks. On focus on MEC applications is still relatively become an additional factor that will help
the one hand, this approach will create operator-driven, but having the capacity to keep these partnerships together. And
local out-of-industry competition from available for third-party applications and as the ecosystem approach is spreading
large enterprises or vendors; on the other industry verticals will create interesting fast, making CSP assets available for
hand, a new niche will be created for CSPs, capabilities both for servicing enterprises ecosystem integration instead of just data
helping them to make their operations unit and for collaborating (and competing) with transport or distribution may help CSPs to
a profit centre as they collaborate with cloud providers. secure a more favourable position in the
enterprises on spectrum and equipment Another area of focus should be growing value chain.
leasing while launching managed services consumer revenue streams as new use
for these networks. cases become available to end consumers. To round things off, I would say that 5G
Clearly, FWA and eMBB will drive 5G architecture and the underlying technology
Industrial use of 5G requires adoption, but they are unlikely to function open the door to many interesting
not only fast connectivity as new revenue generation tools. Just collaboration streams with players inside
and outside the industry. It is still early
as in the case of 3G and 4G, competition
and high-capacity conn- and consumer willingness to pay for days for most of these use cases (and
ected devices, but also access will drive rates down to previously joint activities in cross-industry forums
extremely low latency and established levels. Consumers’ focus is on are helping to shape and test them),
but the overall direction is clear and
end-to-end services, whereas data access
the capacity for fast and is merely an enabling technology. It may looks promising. From the BSS vendor
secure turnaround to local get blamed for poor quality but will never perspective, these use cases generate new
requirements and interesting challenges
be the centre of consumers’ attention
and specific apps. (unless it is interrupted). And the price tag around monetisability and revenue
for connectivity is already fixed and well- generation. Nexign Digital BSS already
This approach is aligned with the next defined. incorporates capabilities to support
area for open collaboration with other most of these cases, but we are actively
industries: mobile edge computing, or MEC. There are two obvious ways out of this participating in industry forums and
Industrial use of 5G requires not only fast trap. One has already been tested many activities to make sure our customers get
connectivity and high-capacity connected times and has proved less than successful. the most out of the opportunities opened
devices, but also extremely low latency and Many attempts to develop and promote up by 5G networks.
the capacity for fast and secure turnaround ‘walled gardens’ have failed under the
Maxim Nartov, Customer Solutions Director
A telecoms professional with a solid IT background, specialising in complex projects at the intersection of IT and telecommunications, Maxim joined Nexign in 2017 as BSS
Product Director. In this role, he was responsible for heading the BSS product management division, and for defining and managing Nexign’s BSS product suite.
Now Customer Solutions Director, Maxim leverages this experience and his deep understanding of CSPs’ needs to further extend Nexign’s presence in its target regions, with
a focus on new customer wins.
Maxim brings to Nexign a strong knowledge of OSS/BSS and over 20 years of practical experience in a number of areas, including R&D, Sales, and implementation projects
from both the vendor and the telecom operator perspective. Prior to joining Nexign, he held various sales management positions at Amdocs and Ericsson, and spent over 6
years at MegaFon, rising to become head of the company’s Converged Product Management department.
Maxim is a graduate of the Faculty of Applied Mathematics, Lomonosov Moscow State University.
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