Page 35 - SAMENA Trends - March-April 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

the digital transformation journey of the faster and more reliable connectivity to all Bharti Airtel Ltd. (India), Sri Lanka
Kingdom’s Vision 2030 by empowering of our users in the kingdom, and the region, Telecom, Dhiraagu (Maldives), Trans World
businesses with reliable infrastructure as the demand for high-speed data is Associates (Pakistan), Djibouti Telecom,
and stronger, far-reaching connectivity rising due to the digital transformation and Telecom Egypt, and Orange (France). The
to provide digital services that are on development of emerging technologies SEA-ME-WE 6 submarine cable will land at
par with international standards. “Our such as 5G, IoT, artificial intelligence and Mobily’s new international cable landing
investment in SEA-ME-WE-6 is a pivotal virtual reality,” says Eng Thamer Alfadda, station in the city of Yanbu. Its strategic
step toward achieving unparalleled global Mobily’s Senior Vice President of Carriers, red sea location, nearby Data Centers and
connectivity to Saudi Arabia’s digital Operators, and Wholesale Services. In Saudi Vision 2030 projects, positions it as
ecosystem and to support the kingdom's addition to Mobily, the SEA-ME-WE (6) one of the key cable landing sites for Saudi
vision of becoming an international hub of consortium includes Singtel (Singapore), Arabia and the region.
telecommunications services and traffic. Telekom Malaysia, Telin (Indonesia),
This new state-of-art system will bring Bangladesh Submarine Cable Company,

Mobily Pay Awarded License to Offer Digital Payments and E-Wallet
Services

Etihad Etisalat Company (Mobily) announced that Pay solutions are set to be made 2030. The licensing of Mobily Pay is
Etihad Fintech Company (Mobily Pay) has been available to all customers across the an indication of us being on the right
licensed by the Saudi Central Bank (SAMA) to Kingdom through major application track of growth and development
conduct Payments and E-Wallet Services, offering stores on smart devices, with more across various industries, to support
leading individuals and corporates financial details about the launch of the the Kingdom’s achievements in
services. The announcement came on the sidelines company’s offerings coming soon. the fields of communication and
of the Global Entrepreneurship Congress (GEC), held “At Mobily, we set our strategy based technologies, while embodying
in Riyadh under the auspicious patronage of His on various digital transformation Mobily’s capabilities to offer new and
Royal Highness Prince Mohammed bin Salman bin channels; striving to further drive the innovative services in telecoms and
Abdulaziz, Crown Prince of Saudi Arabia. Licensing digitization and modernization efforts Fintech,” added Eng. Al-Badran.
Mobily Pay by SAMA aligns with Mobily’s strategies in Saudi Arabia as part of Vision
to diversify services and business portfolio across
industries, with Fintech being a key pillar of the
strategy. Mobily Pay, as per the license, will offer
users digital financial services; including sending
and receiving money transfers within Saudi Arabia
and beyond, bill payments, bank card issuance;
while optimizing customer experience, and offering
them user-friendly, efficient, and convenient digital
channels to conduct their transactions. “We express
our utmost gratitude to the Custodian of the Two Holy
Mosques King Salman bin Abdulaziz and HRH Prince
Mohammed bin Salman bin Abdulaziz, Crown Prince
of Saudi Arabia for the multitude of programs and
initiatives that are boosting the growth and progress
of the Saudi economy; such as the Financial Sector
Development Program as part of Vision 2030,” said
Eng. Salman Al-Badran, CEO of Mobily. “I would
also like to thank H.E. Fahad Al-Mubarak, Governor
of the Saudi Central Bank, H.E. Dr. Fahad Ibrahim Al
Shathri, Deputy Governor for Supervision, as well as
the Department of Supervision of Payment Systems
and Companies at SAMA for their unlimited support
and cooperation to support Fintech companies.”
Mobily Pay is a wholly owned subsidiary of Etihad
Etisalat Company (Mobily); established to address
customers’ needs by offering comprehensive
individual and corporate Fintech solutions. Mobily

35 MARCH-APRIL 2022